Interactive Tech-led Campaigns

A per the PQ Media’s "Global B2C & B2B Experiential Marketing Forecast 2026-2030 study" and reported by PRWeb, "B2C experiential marketing was the larger of the two industry sectors, increasing 7.7% to $97.24 billion in 2025, and is on pace this year to post the fastest growth in a decade at 10.9%, fueled by the spending of official sponsors of the Winter Olympics, FIFA World Cup teams and the contentious mid-term and other political campaign races in the majority of the top 20 global markets". Similarly, "B2B experiential marketing grew faster than its B2C counterpart in 2025, rising 9.7% to $41.74 billion, although it's pacing to grow at a slower rate than B2C experiential in 2026, posting an 8.9% gain."

Another report on "Why brands in India are turning to experiential marketing" by EY Parthenon suggests that, "Experiential marketing in India is evolving from episodic activations into a strategic brand capability."

Based on the above numbers and the changing trends, experiential marketing is no longer the future and is already becoming a reality, as several brands are using it for their product launches, brand activations, and other events to keep the audience immersed. Thus, interactive tech-led campaigns are a necessity if businesses want their potential customers to actively engage with their presentations instead of passively consuming information.

How Interactive Tech-led Campaigns Helped Our Clients

Maruti Suzuki - Brezza 2026 IoT-enabled Interactive Experience Zone (Automotive)

Maruti Suzuki, for the launch of its Brezza 2026, broke their tradition of Delhi-only launches and instead held the launch event in Mumbai. For the newest edition of their car, they had two major upgrades: the first being their all-new 1.0L Turbo Boosterjet engine and the other being a new music surround sound system. The goal wasn't to just showcase these features but also to deliver an experience that is engaging and immersive for their audience. To answer this, we came up with two interactive experience zones.

The first zone featured the Turbo Boosterjet Engine; here, the audience could find an accelerator pedal next to the car. This pedal was IoT-enabled; thus, it sensed the pressure that was used to push the pedal and accordingly controlled the fan's speed, which would blow on the user's face, and the speedometer and other effects that the user could see on the LED floor and screens around the car. Basically, it showed that the harder the user pushed the pedal, the faster the car would go.

The next zone was to showcase the power of the new surround system. Here, the audience could choose from 9 selected songs and play them from the Maruti Suzuki Brezza's music system. An iPad-controlled application was used to pick from the 4 visualizers. Thus, the frequencies of the beats in the song would control the visualizers, and it also synced with the floor lights.

The project was a hit and resulted in:

• 100% zero downtime throughout the 4-hour media window.
• 1-week turnaround time.
• Both zone experiences were enjoyed by more than 200 people in 4 hours.
• 250 media partners and influencers invited by Maruti Suzuki covered the event

Amazon - Interactive 3-Layer Game (Events and Exhibitions)

Amazon Smbhav is an annual event held by Amazon, and for Smbhav 2025, they wanted an interactive experience that could easily showcase how their freight, cargo, and delivery services worked. The goal was to come up with a 3-layer gamified experience, so that the customers not only learned about their processes but also had fun on the journey.

The solution we came up with was a game where the 3 layers would work similarly to 3 stages, here:

• Layer 1 - Flight (Air): The player controls a plane that is carrying the parcel. Here, power-ups give you points, while clouds and other hazards deduct points.
• Layer 2 - Truck (Transit): In this level, the player drives a truck to collect parcels falling from the sky, and every collected parcel gives them 1 point.
• Layer 3 - Maze (Final delivery): Finally, the player controls a delivery partner that has to deliver the parcel to the recipient's house.

The project delivered on both keeping things fun and ensuring that the customers understood the delivery process; it resulted in:

• Over 250 unique play sessions.
• The game had a high completion rate.
• Each session lasted 2-3 minutes, allowing for high rotation and repeated play sessions.

HDFC - AI-Powered Interactive MetaHuman Avatar (BFSI)

With technology becoming more accessible, banking and financial scams have sadly become a lot more common, as nefarious individuals could easily exploit the vulnerable. Thus, to create awareness about it and to prevent them from happening, HDFC Securities launched the Scam 2025 program. The goal was to put an emphasis on how creative modern scams have become. So, they partnered with us to come up with an interactive solution where the customers would have to avoid getting scammed. To address this, we made a hyper-realistic MetaHuman avatar of actor Manoj Pahwa.

The avatar would interact with the customers in real-time and try to scam them live. Their goal was to avoid giving away any of their personal information. This was achieved using a push-to-talk microphone, where the MetaHuman would capture a user's speech, convert it to text, and the AI would then process it and generate a response with the intention to scam the user. What made this experience not just interactive but also immersive is that the AI would understand the context of the conversation and accordingly ask questions. Thus, it gave the impression of a real conversation rather than users being given selected few questions based on their responses. The reason it was able to convince the audience is that the responses were animated onto the MetaHuman within sub-500ms latency using an RTX 5090 pipeline.

The project garnered a lot of attention and resulted in:

• 2,000+ total interactions across 3 days
• 100% of the sessions ended with a digital CTA

Deloitte - Interactive Object Recognition Table (Retail)

Deloitte has been one of the frontrunners in our country when it comes to innovation and technology. But to really drive the point home, they partnered with us for their Dot Hub AI Experience Center in Bangalore. We came up with two interactive solutions to help showcase that they aren't shy of adopting new technologies. An Object Recognition Table (ORT) and a transparent OLED HoloBox that featured an AI sales virtual assistant, Nova.

The OLED HoloBox let customers interact with Nova, an AI-powered sales assistant. She would give clients personalized suggestions and have analytics-driven conversations. To give her the human element, we gave her realistic facial expressions; this made conversations fun and not monotonous for the customers.

Next, we have one of the big highlights of the AI Experience Center, the Object Recognition Table (ORT). As the name suggests, this is a table that is capable of recognizing select objects placed on it. Thus, customers could pick something up, like earrings, and place it on the table. They would then get information about it, including details about the earrings' origin, metal and gemstone details, price breakdown, and more. Additionally, they could also customize the products from this ORT itself. Continuing with the earrings example, they could change the type of metal or gemstones used. After all the changes are done, they could then place an order for the product from the table itself.

The project was a success and had:

• 17,00,000+ global visitors
• 50,000+ AI interactions