AUGMENTED REALITY

Ink In Caps is a reputable experiential design and martech company, specializing in offering your brand with tech-based solutions. We efficiently leverage creative technology to produce digital interactions that help brands create maximum engagement with their target audience. We deliver fresh and innovative AR tech solutions that tackle our clients problems, regardless of the platform. 

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What is AR or Augmented Reality?

Augmented reality is an enhanced, interactive experience synergizing the real-world environment with superimposed computer generated elements. AR technology leverages real-time integration of digital information in a user’s environment. This seamless, hybrid realms creates an immersive experience wherein virtual elements coexist while simultaneously interacting with a tangible world. 

AR technology offers services that can be seamlessly integrated for efficient use across multiple industries. At Ink In Caps, we’ve mastered tech use and AR, offering tailored and comprehensive solutions with innovative approaches catering to each and every industry challenge. 

Which industries can benefit the most from Virtual Reality use the most?

AR brings a lot to the table with its applications being used to offer smart solutions across multiple industries. From real-estate, automotive, healthcare to retail, education and utilities, AR can be seamlessly integrated everywhere. 

01

RETAIL & ECOMMERCE

Shoppers are hesitant, this hesitation increases even more when shopping online. Be it the material, size or how it would actually look integrated in their life. All of this remains a mystery until the product arrives. To give customers a much-awaited spoiler of this suspense-thriller, AR offers services that can be effectively harnessed.

AR development facilitates virtual visualization and interaction. From seeing the product in 3D, zooming in and rotating, viewing additional product information to gamifying the process, customer experience is elevated and purchasing decisions are more informed. Skepticism holds the key during online shopping. With VR operated virtual try-on, customers can see how clothing, makeup and accessories would look like on them without having to try it on physically. This not only creates a personalized experience but reduces the possibility of ‘what if’, reducing return rates and increasing satisfaction.

02

REAL-ESTATE

 AR solutions provide captivating immersive virtual tours for properties, enhancing potential buyer’s trust and experience while reducing discrepancies in the buying process. Even from a designers point of view, AR offers solutions that allow them to experiment with different colors, layouts, styles etc. seamlessly. From remote collaboration, elevated advertising possibilities, acceleration of sales and client satisfaction to virtual staging ,time and resource efficiency etc, AR facilities efficiency throughout the process. 

03

MARKETING

AR offers services that create experiences to capture the attention of your consumers in a way no one else can. Interactive advertising has a myriad of industry applications. One such way is scanning a QR code on a product or poster which would lead the consumer to an engaging experience showcasing the product in a creative and engaging way. Experiential marketing, leverages AR development solutions that have been making waves. From creating an engaging experience, filter to a game, AR generates buzz drawing attention to your business while increasing reach and customer satisfaction.

04

AUTOMOTIVE

AR gets to the crux of what consumers want- interactive and personalized experiences. AR presents solutions that can be used to visualize different color options, wheel designs etc. allowing customers to see their customizations in real-time, offer customers a 360-degree view of the vehicle and highlighting and explaining advanced features of the vehicle using interactive displays. All of these enhance customer experience and satisfaction leading to increased conversions.

05

HEALTHCARE

Enabling surgeons to visualize patient anatomy in three dimensions to facilitate precise surgical planning and navigation, AR has got it all in its toolbox. AR services in healthcare foster development that can benefit everyone from students, surgeons to patients. Augmented Reality assists surgeons by projecting digital information onto the real-world thereby enhancing precision and accuracy during procedures. While students can visualize and interact with 3D models, patients can gain a better understanding of their conditions and treatments through AR. 

Service we offer in Augmented Reality

01

AR Apps for Android and IOS

02

Industry specific AR App solutions

03

AR Game App Development

04

Support & Maintenance for AR Apps

05

Location Based AR Solutions

06

Project based AR Development

Why should YOU choose US?

Working with top brands across industries over the last 7+ years, we at Ink In Caps have garnered immense experience and expertise in this field. We are amongst the top AR development companies in India. Here’s why you should choose us:  We deliver custom-built solutions that match your business needs to a t. Our skilled and highly committed team of AR developers works hard to create immersive and innovative AR experiences and solutions for your products. With us your business is bound to stand out with dynamic and engaging experiences. Hit the jackpot with creativity, quality and customization. 

These are the most commonly asked questions about the immersive technology. Can't find what you're looking for?

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AR companies, combining computer vision, spatial computing, and interactive design, create applications that overlay digital content onto the real world, enhancing real-world experiences. They work with businesses across industries to implement AR solutions for training, marketing, customer experience, and operational efficiency improvements.

AR technology uses various methods to create interactive experiences. Marker-based AR uses visual markers to trigger digital content, while position-based AR uses GPS, digital compasses, and accelerometers to provide location-specific content. Projection-based AR uses artificial light to project onto real-world surfaces, creating interactive experiences through real-time tracking and mapping.

AR applications are increasingly used in daily life, including retail, navigation, education, manufacturing, and real estate. Retailers use AR for virtual try-on experiences, while navigation apps overlay directional information onto real-world camera views. Educational apps use interactive 3D models, manufacturing facilities use AR for assembly instructions, and real estate apps provide property information by pointing phones at buildings.

AR is poised to revolutionize various sectors, including retail, manufacturing, healthcare, architecture, and construction. It will enable virtual try-on solutions, interactive product demonstrations, assembly guidance, quality control, maintenance procedures, surgical navigation, medical training, on-site visualization of building plans, and interactive marketing campaigns to create memorable brand experiences.

AR development uses specialized tools and platforms like ARKit for iOS and ARCore for Android, with Unity and Unreal Engine being primary environments. Vuforia and Wikitude are used for marker-based AR experiences, while Adobe Aero allows designers to create content without extensive coding. Custom solutions often combine these tools with specialized software for 3D modeling, animation, and interaction design.

AR in software development refers to Augmented Reality, a technology that overlays digital content onto the real world through devices like smartphones or smart glasses. It enhances the user's perception of reality by adding computer-generated information to their environment.

Have a look at our projects employing AR

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