Amazon Smbhav Summit 2023

client

Amazon

solution

VR, Swipe & Share

In the grand flagship event marking its 10th anniversary in India, Amazon showcased a decade of relentless innovation. Communique India, in collaboration with Ink In Caps, played a pivotal role in bringing this vision to life. The crowning achievement of the event was Project Saathi/Saarthi, a game-changer in product listing. Leveraging Generative AI, Amazon streamlined the listing process by a staggering factor of 25 times. The revolutionary system allowed sellers to upload product images, leaving the AI to seamlessly fill in details such as description, size, quantity, and more.

Experiential Tech Zones

The Experiential Tech Zones curated by Ink In Caps became the heart of engagement at the summit. In the enhanced Experiential Zone, attendees immersed themselves in the transformative journey facilitated by the Swipe & Share technology. Here, they witnessed firsthand how this innovative tool simplifies the complex process of product listing, underscoring Amazon's commitment to empowering sellers. Not only this but also the Fulfillment Center VR Zone continued to be a showstopper, presenting an immersive experience of Amazon's operational prowess. However, the experiential tech showcase was now twofold, featuring not only the cutting-edge VR devices offering a behind-the-scenes look at the Fulfillment Center

Swipe & Share and Publish

The Amazon Smbhav Summit 2023 introduced another groundbreaking innovation that stole the spotlight – Swipe & Share. This ingenious technology, powered by state-of-the-art AI, redefined the seller experience. With Swipe & Share, sellers enjoyed an unprecedented level of ease by simply uploading product images. The advanced AI took charge, efficiently handling tasks such as background removal, sizing, and crafting compelling product descriptions.

Fulfillment Centre with VR eyes

The pièce de résistance was the VR Zone, where a stereoscopic VR experience unfolded the inner workings of Amazon's Fulfillment Center (FC 10) in Noida. 10 VR devices allowed attendees to delve into the intricate automation processes, providing a behind-the-scenes glimpse. The production incorporated cutting-edge stereoscopic VR technology, a rare and impactful choice, allowing users to perceive the scale and efficiency of Amazon's operations with unparalleled depth and detail.

The Result

The event witnessed over 400 engaged attendees who actively participated in the VR and Swipe & Share experiences. The VR showcase of the Fulfillment Center, using state-of-the-art technology, offered a unique perspective, educating attendees about Amazon's operational prowess. This immersive event solidified Amazon's standing as an innovator and industry leader, leaving a lasting impact on all those who stepped into the world of Amazon at Smbhav India 2023.