Gaming Solutions

As per the research by IMARC on Gamification Market Size, Share, Trends and Forecast for 2026-2034, they suggest that "The global gamification market size was valued at USD 26.3 Billion in 2025. Looking forward, IMARC Group estimates the market to reach USD 113.2 Billion by 2034, exhibiting a CAGR of 17.08% from 2026-2034."

The report explains how gamification demand is rising in the corporate sector as "several organizations recognize that it offers a refreshing departure from traditional training methods, effectively transforming mundane learning into an interactive journey by integrating game elements such as challenges, badges, and leaderboards, representing another major growth-inducing factor." 

It also talks about how gaming solutions have seen "significant expansion in the healthcare industry", as "several applications and platforms incorporate game mechanics to encourage healthy behaviors, track progress, and facilitate informed decision-making representing another major growth-inducing factor. Apart from this, the incorporation of wearable devices that monitor fitness goals to mobile applications that gamify medical adherence helps make health management a more enjoyable and interactive experience". Similarly, even the fintech sector has seen widespread adoption of gamification, as "investment platforms use game mechanics to make trading accessible to several audiences, offering a controlled environment for users to practice and develop their financial acumen representing another major growth-inducing factor."

How Gaming Solutions Helped Our Clients

Amazon - Interactive 3-Layer Game (Events and Exhibitions)

For Amazon Smbhav 2025, Amazon wanted a gamified solution for their audience to easily show them how their freight, cargo, and delivery services worked. The goal was to create a 3-layer game, where the customers would have fun while they learned about their processes.

Thus, the solution we came up with was a game that consisted of 3 stages (3 layers), each representing the different processes. Here is how each layer worked:

• Layer 1 - Flight (Air): The player controls a plane that is carrying the parcel. Here, power-ups give you points, while clouds and other hazards deduct points.
• Layer 2 - Truck (Transit): In this level, the player drives a truck to collect parcels falling from the sky, and every collected parcel gives them 1 point.
• Layer 3 - Maze (Final delivery): Finally, the player controls a delivery partner that has to deliver the parcel to the recipient's house.

The gamified experience was a success as it delivered on both keeping things fun while ensuring that the customers understood the delivery process; it resulted in:

• Over 250 unique play sessions.
• The game had a high completion rate.
• Each session lasted 2-3 minutes, allowing for high rotation and repeated play sessions.

HDFC - AI-Powered MetaHuman Avatar (Fintech)

Scammers are increasingly becoming smarter and getting creative with the ways they scam people. Thus, HDFC Securities launched Scam 2025 to increase awareness about financial scams. Thus, to emphasize just how far they can go, they wanted us to create a gamified experience where the user has to avoid getting tricked into revealing any personal or sensitive information. To achieve this, we made a hyper-realistic MetaHuman avatar of actor Manoj Pahwa.

The game begins when a person interacts with the avatar; it would try to scam people live. Here, the audience had to avoid giving away any of their information. It is important to know that simply saying "no" wasn't enough. The player's objective was also to keep the scammer avatar engaged. The system would reward players for creatively deflecting the scammer with clever excuses, playing along without complying, or leading the AI in circles.

A live on-screen aggression meter would track how the user performed throughout the session. The score increased when users deflected, ignored requests, or wasted the scammer's time with creative responses and decreased when users complied; even providing fake information counted as a loss. The player had to push the meter past the 75% threshold before the timer ran out.

For the game to work, we had the MetaHuman use a push-to-talk microphone, which would capture a user's speech, convert it to text, and the AI would then process it and generate a response that would try to scam the user while making sense in the context of the conversation. The big highlight of this AI-powered avatar was how the responses were animated onto the MetaHuman within sub-500ms latency using an RTX 5090 pipeline.

The experience was a success because it resulted in:

• 2,000+ total interactions across 3 days
• 100% of the sessions ended with a digital CTA.