Technology
Real Time Interaction - Web App

Maruti Suzuki's Gamified Microsite Drove 52% Visitor Engagement

client

Maruti Suzuki, Communique Marketing

solution

Microsite Application

9.8L+
TOTAL VISITORS
5.5L+
VISITORS AT MARUTI’S PAVILION
1.1L+
AVERAGE NO OF VISITORS AT EACH BOOTH
52%
USER ENGAGEMENT RATE

Objective

auto expo
A Legacy of Innovation

This gap in insights led to a new tech improvisation for the 2025 Expo.

  • Our past tech innovations for Maruti Suzuki’s flagship events created excitement and were quite significant, but didn't have a measurable effect.

  • Robotic arms, VR drive sims, and amphitheaters generated buzz at launches like Brezza and ADAS V2X.

  • However, they lacked one thing: analytics; these formats didn't track how users engaged or retained information

A New Format, Decentralization

Thirteen distinct zones replaced the earlier single-booth setup, making navigation more complex. Old systems like loudspeakers and music are no longer suited to the need for storytelling tailored to each zone. Decentralized communication became essential for improving flow and engagement to tackle the ambient noise from the busy environment.

The Seamless 5G Network

Device compatibility has greatly increased over the past 2-3 years, creating new digital touchpoints. 5G's bandwidth enabled seamless content synchronization across multiple user devices. Traditional audio systems were replaced by direct-to-device communication.

Gamified User Interface

An interactive microsite with a 3D gamified map guided users through each zone. A robust backend server software for real-time synchronization that aids in an uninterrupted user journey. Visitors explored at their own pace, scanning QR codes at each zone, without needing to crowd or follow a set path.

Personalized Engagement, Smarter Insights

Minimal noise and deeper focus allowed for clear and comfortable content consumption. Valuable analytics collected per zone helped identify engagement levels and dwell times. This set a new standard for large-scale interactive tech deployment in public spaces.

User Interface Design

pointer

Technical Infrastructure and Insights

interaction with webapp
Robust and Scalable Backend Server System
  • The technical structure was designed on Unity for high performance and reliability, which also powered the back-end system for real-time audio and video synchronization.

  • A dedicated back-end socket server was built on AWS Cloud, ensuring device-agnostic accessibility across networks and bandwidths (2G,3G,4G, and 5G).

  • This ensured that 50,000+ users can get smooth experiences without Wi-Fi, protect user data, and maintain consistent performance even during peak times.

pointer

Impact

User Interface Design
  • The project successfully drove high visitor engagement and retention. 50000+ visitors could experience a smooth user journey by using the application at the same time.

  • Detailed visitor data per scan and zone enhanced Maruti Suzuki's E-Vitara sales and marketing strategies. This boosted their brand image as modern and customer-focused, demonstrating their capability to manage large crowds and elevate major event experiences.

  • The innovative solution transformed the Maruti Suzuki Pavilion experience, moving beyond static displays to create an unforgettable E-Vitara launch journey. Positive feedback confirmed a redefined brand connection for large expo audiences.

  • Zone 1 (E-Vitara's first look) and Zone 3 (charging stations, eco solutions, Service On Wheels) saw the highest visitor interactions.

Results

1.4 million QR scans

Providing undeniable proof of visitor interest. "The data from IIC platform was unambiguous. We saw a 40% higher dwell time around our 'Eco-Solutions' zone," stated the Head of Digital Marketing for Maruti Suzuki.

52% Active Engagement

Over 286,000 unique visitors (52% of all pavilion attendees) scanned more than one QR code, actively participating in the journey. This rate is more than double the 20-25% industry benchmark for event engagement.

40% Brand Perception Boost

The innovative, frictionless tech experience fuelled a 40% increase in positive social media sentiment compared to previous expos, positioning Maruti Suzuki as a modern, customer-focused leader.

Contact Us Now:

Performance    Passion   Collaboration  
  Ink In Caps