Experience Centers: Powering Innovation in the World of Retail

You must’ve heard of the phrase, ‘right place, right time’. And no I’m not referring to love but marketing instead. Traditional marketing channels might fail to hit the bullseye due to multiple reasons. These shortcomings are overcome by digital experience centers leveraging cutting edge technologies such as augmented reality, interactive experiences, projection mapping etc.

One thing consumers crave for more than discounts is personalisation. An estimate of around 71% consumers expect a personalized experience when interacting with a company. With customer experience centers, the right message can be delivered to the right person at the right time. Data analytics and AI prove to be the main maestros in action, creating tailor made experiences for customers on the basis of their interests and needs. 

Digital Experience Centers create a captivating environment that knocks out two birds with one stone. This not only engages customers on a deeper level but also leads to a stronger emotional connection and retention with the brand. 

For Deloitte, we set up a tech experience center. Here we incorporated an innovative Holobox, an Object Recognition Table and an AI Sales Assistant. This avatar was powered by advanced machine learning and natural language processing which offered everything from personalized product recommendations to customizations and real-time assistance. 

These experiences hook consumers right in, drawing both their eyes and attention. Multiple components of Digital Experience Centers are seamlessly integrated to ensure a cohesive and immersive user experience all throughout. 

Skepticism is a signature character quirk. Isn’t this why you ask your local fruit vendor to let you try a piece before you buy it? Similarly in customer experience centers you get the chance to have first-hand interactions with products and services building trust and transparency. 

What stories entice you the most? Perhaps those that you get to be a part of. These immersive interactions create a lasting and memorable experience for the consumer. Experience Centers power innovation in multiple fields. For L&T Realty we enabled an experience center using V-Estate, our interactive real estate software.