Augmented reality for events and fairs: Real Examples

AR (Augmented Reality) in events is all about integrating virtual elements into the real world, making the experience more engaging and dynamic. For example, at an event, your smartphone or AR glasses would allow you to see elements invisible to the naked eye; from an outside perspective, you might just be staring blankly into the air, but for you, you're seeing fun 3D elements that you can interact with all around you. AR experiences blend the digital world with the physical one, creating a more interactive and fun experience for attendees.

Events like trade shows and ones held by companies to showcase to investors and partners what they’re investing in can often be seen as a bit static.

What's the point of holding an event to explain things to your customers through video formats and verbal explanations?

It could’ve quite literally been an email instead. Instead of the boring old experience centre that has barely any interactivity other than the interaction between the customer and the door, as they’re about to leave, as opposed to an AR experience that has those same elements, same videos, same explanations, but the effort put behind them is greater, which the visitors inherently know, appreciating the experience much more than a non-AR one.

While the effort behind it may be substantial, the ROI is well worth the effort and capital put into the experience.

Cognitive overload can lead to confusion, frustration, and slower decision-making, particularly in tasks requiring multitasking or navigating complex environments. AR is increasingly being used to address cognitive overload by presenting information in a way that makes it easier for users to absorb and act upon it. AR helps simplify complex data by overlaying relevant information directly onto the user's field of view. For instance, in a retail environment, AR can show a user detailed product information, reviews, and price comparisons by simply pointing the camera at the item.