Pranay Bhandare
4 Min
Nov 15, 2025
India Mobile Congress, high-profile corporate leadership, and a packed exhibition floor created a rare pressure-cooker for demonstration work. What the Jio team needed from their experience partner went beyond spectacle: they needed a precisely engineered, human-centered translation of complex systems so senior stakeholders and a global audience could grasp not only what the technology does, but why it will change operations and outcomes in rural contexts. INK IN CAPS delivered an experience that treated interaction design, media engineering, and systems reliability as equal parts of the storytelling stack — and the result offers a compact playbook for any brand-level marketing or innovation leader planning a flagship technology showcase.
For brand managers, CX leads, and enterprise decision-makers, technology demonstrations are no longer mere proof-of-concept theater. They are strategic instruments that:
Translate technical capability into stakeholder alignment and partnership momentum.
Reduce procurement and adoption friction by making system-level outcomes tangible.
Surface operational risks and scalability constraints before roll-out.
The JIO BRAIN and 5G Intelligent Village exhibit at IMC stands as an instructive case: the brief demanded measurable comprehension from an audience of industry buyers, policy influencers, and press — not just applause. INK IN CAPS crafted two complementary experiences that do exactly that: a modular, placard-driven interaction for the JIO BRAIN model; and a tactile, projection-mapped village for the 5G use-cases.
What separates a good demo from a memorable one often comes down to two things: how visitors are invited to participate, and how the system rewards that participation with clarity.
INK IN CAPS designed the JIO BRAIN touchpoints around tangible acrylic placards embedded with NFC. Visitors chose a placard that represented an industry use case, placed it on a reader, and — immediately and predictably — the system surfaced a tailored 2D/3D animation on the kiosk and synchronized content on a central LED canvas. That simple physical action mapped to an intentional narrative: problem → intervention → outcome. By anchoring each use case to a physical artifact, the experience converted abstract models into discrete, easy-to-compare scenarios.
For the rural initiative, designers moved beyond flat screens. A calibrated projection-mapped wall implemented a 2.5D isometric treatment of a village, and touch-sensitive zones let visitors explore four strategic pillars — agriculture, healthcare, education, and local governance — by direct interaction. Each touch triggered local animations that demonstrated how 5G-enabled services would operate in context. The outcome: complex network and service orchestration became an exploratory, sensory experience that preserved the cultural texture of rural life while showing systems-level benefits.
Delivering this kind of clarity requires engineering discipline. INK IN CAPS took a systems-first approach rather than treating interactivity as an afterthought.
A custom Unity-based control application coordinated interaction flows, media playback, and state transitions. NFC-enabled placards acted as deterministic input devices — not open-ended touch points — which reduced the variability of user behavior and made system behavior repeatable under heavy footfall. Projection mapping used calibrated playback with touch-response overlays to keep visual fidelity intact across multiple surfaces. The team also synchronized playback across multiple displays to preserve narrative continuity when visitors shifted attention between kiosk and LED canvas.
The engineering choices reflect two priorities that matter to enterprise stakeholders: predictability and recoverability. Predictability reduces cognitive load for decision-makers who must evaluate systems quickly; recoverability minimizes reputational risk during live events. The project logistics — running sensitive tech in an active build zone and demonstrating moments before senior leadership visits — required both.
High-visibility exhibits expose fragilities you won’t see in laboratory conditions. INK IN CAPS reported multiple operational challenges that offer instructive lessons:
NFC positioning demanded precise tolerances; placard misalignment caused intermittent recognition failures.
Instance-level crashes and an LED panel failure shortly before a high-profile visit forced rapid diagnostics under pressure.
Projection wall calibration required re-tuning to maintain touch sensitivity after physical shifts in the fabricated surface.
Each issue reveals a dimension that teams must plan for when moving from demo to deployment: tolerance design (how forgiving the system is to user error), redundancy (how quickly a failed subsystem can be sidestepped), and in-field calibration protocols (how to re-align media and sensors without full system shutdown). These are exactly the operational metrics enterprise buyers will ask about during procurement.
The project’s storytelling strategy leveraged both 2D and 3D assets, animated to explain the problem statement and the specific solution for each industry. Rather than default to long-form explanation, the content team designed short, scene-based sequences that do three things fast: establish context, visualize intervention, and quantify or exemplify outcome. This format respects the time-bound attention of trade-show audiences and creates repeatable “micro-demos” that booth staff can use to tailor conversations.
From a production standpoint, combining 2D illustrative frames with 3D asset interactions creates visual hierarchy and guides audience attention. It also gives technical teams lower-cost options for iteration: 2D elements can be tweaked rapidly while 3D assets handle the spatial fidelity needed for the projection-mapped village. This split accelerates iteration without sacrificing impact.
Several strategic takeaways emerge for marketing executives and product leaders who plan high-stakes demonstrations:
Design for deterministic input. Use physical affordances or constrained inputs that map to clear system states. Determinism reduces ambiguity during evaluation and speeds stakeholder comprehension.
Prioritize synchronized storytelling. When multiple displays present parts of a narrative, synchronization maintains continuity and reinforces the system’s coherence.
Instrument and plan for failure modes. Expect device-level failures. Design graceful degradation and quick-recovery procedures into the run-book.
Make operational metrics visible. Decision-makers want to see not only the demo but the KPIs and tolerances behind it — throughput, recognition accuracy, latency profiles, and calibration procedures.
Respect the cultural context. Technical depth matters, but relevance lands only when the demonstration preserves real-world context — a lesson the 5G village executed well.
These principles shift the objective from “wow” to “workable.” For procurement conversations and pilot approvals, a demo that surfaces operational constraints and mitigation strategies has more persuasive power than one that only dazzles.
The IMC showcase drew global attention and high footfall; internal reporting highlighted over 170,000 visitors and a high-profile leadership presentation. Despite technical setbacks during setup, the deployment proved robust during critical moments and established a benchmark for interactive presentations at the event. Those metrics matter, because they move the project from promotional success to a demonstrated capacity for scaled, real-world engagement.
Production discipline shows up in small decisions: selecting NFC placards instead of freeform touch; building a custom unified control application instead of stitching together disparate pieces; choosing a 2.5D isometric aesthetic to make projection mapping informative rather than ornamental. Those choices shorten stakeholder feedback cycles, reduce pre-deployment surprises, and sharpen the commercial case.
Brands that must justify tech spend to boards or ministry partners should treat their experience design partners as part of the product team. INK IN CAPS’ integrated model — content creation, interaction engineering, and field deployment — demonstrates how an agency can function as a systems integrator for brand-led technical programs.
For teams preparing similar showcases, use this checklist during planning:
Define discrete use-cases and attach a measurable outcome to each.
Choose constrained input affordances to reduce recognition variance.
Build a centralized control layer for sequencing and failover.
Create quick calibration scripts for projection and sensor arrays.
Run full-load stress tests that emulate peak footfall and continuous interactions.
Prepare a post-demo operational report that includes tolerances, failure logs, and calibration artifacts for the procurement team.
This checklist translates creative planning into procurement-ready evidence.
Experiential technology becomes strategic when it converts questions into decisions. The JIO BRAIN and 5G Intelligent Village exhibit shows how layered design — physical affordances, synchronized media, and robust engineering — makes that conversion possible. For leaders who must move pilots into funded roll-outs, the lesson is clear: invest in systems design that surfaces operational reality, not just stagecraft.
If your objectives include influencing procurement committees, shaping public-private partnerships, or validating a large-scale pilot in a real-world context, build your demonstration program around what stakeholders need to validate. INK IN CAPS approaches such projects with a product-minded rigor: narrative clarity, engineering predictability, and operational playbooks that stand up under pressure. For teams ready to translate strategic ambition into field-validated results, a short conversation about scenarios and tolerances often proves more valuable than another proof of concept.
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