Experience center

An experience center is a digital or virtual space that uses various technologies like 3D modelling, Augmented Reality (AR), Virtual Reality (VR), and more to give your customers the ability to interact with your products and services in a way that gives them an immersive and memorable experience.

How Businesses Use Experience Centers

Every business has a different reason for using an Experience Center; in most cases, brands use one when they want to showcase their new or existing products, services, or brand stories in an interactive manner. With it, the technologies used in such centers also change and are decided based on the product or service your brand is offering.

For example, if a real estate developer is looking for an Experience Center, it would typically have Digital Twins and interactive screens, or rotoscope walls, to make it easier for the sales team to showcase the developer's upcoming project. Some of the other popular technologies an Experience Center uses include:

• Interactive Touchscreens and Kiosks 
• Projection Mapping
• LED Video Walls
• 3D Visualization and Digital Twins
• Gesture and Motion Tracking
• IoT and Sensor Integration
• Holographic Displays
• Unreal Engine-Powered Visualizations
• Augmented Reality (AR) 
• Spatial Computing

Why More Businesses are Starting to Use Experience Centers

According to EY's "BookMyShow-EY-Parthenon Report" on Experiential Marketing, "78% of Indian consumers prefer experiences over products, signalling a major shift toward participation-led brand engagement." This research was published in 2026.

Similarly, Twilio's "AI Alone Won’t Cut It" study, "71% of consumers abandon irrelevant experiences — brands that personalize in real time and prioritize transparency are winning hearts, trust, and revenue" based on research done in 2025.

Another study done by AV Magazine in 2025 on "Immersive-experience audiences become more discerning". The study shows that "52% of people who go to immersive experiences visit at least six a year, with 24% of respondents attending between 10 and 25 experiences a year and 8% visiting between 26 and 49."

All of these trends point to one thing, which is the importance of immersive and engaging experiences. And what better way to give such unforgettable moments than using Experience Centers, as such, it makes sense why more and more brands are using them.

How Our Experience Centers Helped Our Clients

Protean - Interactive Experience Centre (eGov Technologies)

Protean wanted a permanent, modular Experience Centre that tells the story, scale, and foundational role of Protean’s Digital Public Infrastructure across the different life stages, geographies, and industries.

To ensure that their objective is met, we at Ink In Caps developed a 5-zone experience center. 

• Zone 1: It consisted of 6-screen Interactive LEDs. Here, each screen showcased the different areas where Protean has left its mark, like PAN and Aadhaar as foundational identity systems, education access through Vidyasaarathi and Vidyalakshmi, and more.
• Zone 2: This zone makes use of an Interactive Projection Wall paired with an iPad Controller. It showcased a live India map showcasing PAN, TIN, and service penetration, PIN-code-based TIN centre locator, and more.
• Zone 3: Here, Protean gave the audience a gamified experience using Dial Interface and Simulation. Players got to learn about scenario-based journeys across payments, taxation, education, healthcare, and social security, Visualization of end-to-end digital process orchestration, and more.
• Zone 4: This zone featured an immersive LED theatre for a cinematic AV showcase. It positions Protean not as a service provider, but as foundational infrastructure built to support a billion-plus lives.
• Zone 5: Finally, for the last zone, we integrated a QR-Enabled Web Portal that supports PVC ID Card with AR Integration. It allowed features like QR-based visitor registration and guided onboarding, tracking of movement and time spent across zones, and more.

The project was a success thanks to its layered storytelling, revealing how infrastructure interconnects while conveying both depth and breadth without technical overwhelm. This made it easier for both laymen and the stakeholders to understand Protean's credibility.

Rustomjee 180 Bayview Matunga - Immersive Experience Center (Real Estate)

For Rustomjee's project in Matunga, the Rustomjee 180 Bayview, their goal was to move from traditional marketing and instead give users a cohesive, technology-driven journey. To help them achieve this goal, we designed a 4-zone interactive experience center.

The first zone consisted of a curved LED panel and an IoT scale model to give customers an understanding of the entire project. The second zone used an L-shaped LED panel to show all of the present amenities. The third zone was an enhanced sample flat that uses a large LED display, which was controllable via an iPad to give buyers the window view. Finally, the fourth zone was a smart discussion room that had a 55" touchscreen TV connected and a high-end PC. This room is where clients are brought for private discussions, allowing buyers to explore the project's development in its entirety.

The Experience Center resulted in:

• 700+ demos in the first month
• 100% 4BHKs sold using the V-Estate interactive tool
• 50 mins of average engagement time
• 75% reduction in printed material

Deloitte - Retail Experience Center (Retail)

Deloitte partnered with Ink In Caps to deploy its Dot Hub AI Experience Center in Bangalore. Their main objective was for their audience to check out their cutting-edge innovations and technology. To help with that, we developed a transparent OLED HoloBox that featured an AI sales virtual assistant, Nova, and an Object Recognition Table (ORT) for their Experience Center.

The Object Recognition Table that we made allowed users to place different kinds of objects like watches, necklaces, earrings, and other jewellery on the table. After the user places it, the table recognizes it, and the customer then gets details about the products. 

For example, when one customer placed earrings on the table, they got information about the earrings' origin, gemstone and metal details, price breakup, and more. Additionally, they also got the ability to customize it by letting the customer change the gemstones in real time.

The ORT wasn't the only highlight of the Experience Center. We also deployed a HoloBox with an AI-powered sales assistant, Nova. She would help out clients with personalized suggestions. What makes her special is her being capable of showing realistic facial expressions while also being able to have analytics-driven conversations. As such, customers had the option of either interacting with a human salesperson or talking to the virtual AI assistant.

The project was successful in achieving its goal of establishing Deloitte as one of the leading brands that provide futuristic retail experiences. Dot AI Hub Experience Center had 17,00,000+ global visitors and 50,000+ AI interactions.