How AR in Fashion Is Changing the Way Consumers Shop

AR/VR

Pranay Bhandare

3 min

Nov 6, 2024

Do you get put off by the idea of shopping when you recall standing in queues for hours on end? Or are you simply a homebody who doesn’t like stepping out of the comfort of their home and physically try on multiple clothes? If so, then AR (Augmented Reality) in Fashion is here to save the day by serving as the solution to your 99 problems.

The advent of Augmented Reality (AR) has only propelled innovation in the fashion industry further. We, at Ink In Caps are elevated by the boundless possibilities AR holds and the key role it will play in transforming consumer brand interactions and purchasing decisions. Together, let’s venture into the revolutionary impact of AR in the fashion industry.

Virtual Try-Ons: The Fitting Room of the Future

The mere thought of trying on different clothes simply tires me out and god forbid I get the wrong sizes! If you too face a similar issue, AR is here to help you out. AR technology provides shoppers with a virtual try-on experience. Be it clothes, accessories or makeup, AR has got it all covered. This way, shoppers are engaged in an immersive experience from the comfort of their homes which allows them to experiment in ways they might not have done otherwise.

Personalized Shopping Experiences

Would you rather shop at a store that offers ‘one-size-fits all’ apparel or a store that offers customisations tailored to your specific measurements and body type? I’m guessing the latter. AR offers this exact customisation which in turn enhances customer satisfaction, increasing the likelihood of purchase.

Interactive Catalogs and Advertisements

Static catalogs are becoming a thing of the past. AR in fashion is proving to be the cool, new kid on the block. It helps fashion brands create interactive catalogues, allowing customers to see products in 3D and play around with them. Engagement with customers significantly increases and provides them with a more comprehensive understanding of the items.

Enhanced In-Store Experiences

You didn’t think AR was just a tool for online shopping, right? AR aims to make your in-store shopping experience just as seamless and efficient. AR-powered mirrors and displays are completely remoulding the brick-and-mortar experience. It provides customers with the opportunity of swiftly switching between different colours and styles without physically having to change clothes, making the process both enjoyable and effective.

Bridging the Gap Between Online and Offline

AR in Fashion creates seamless omnichannel experiences by bridging the gap between digital and physical worlds. Customers can scan products in-store to access additional information, styling tips and customer reviews. This integration of AR, both online and offline creates a cohesive brand experience for the customer.

The Future of Fashion Marketing

AR is a dynamic tool for creating striking brand experiences that resonate with the audiences. As an experiential marketing and MarTech company, we at Ink In Caps are at the forefront of leveraging AR for contemporary fashion campaigns. From interactive AR advertisements to virtual fashion shows, the possibilities have no bounds.

Embracing the AR Revolution

Whether you’re just testing the waters or have already dipped your toes in the platform, it’s imperative to know that AR in fashion is an indispensable tool that can help skyrocket your brand impressions and customer engagement. It marks a cardinal shift in consumer brand interactions and purchasing decisions. At Ink In Caps, we’re excited to help fashion brands ride this wave of innovation, creating memorable AR-powered fashion experiences.

Our expertise in AI development, AR, VR, immersive technologies like metaverse and experiential marketing allow us to craft custom-made solutions that not only showcase your products in an innovative light but also help create lasting connections between brands and consumers. At Ink In Caps, we’re committed to staying at the forefront of this technology, helping our clients navigate the exciting future of fashion retail !

About the Author

Pranay Bhandare
SEO Executive