Google For India 2023, Impact Through Project Green Light

client

Google

solution

Custom IoT Pressure Pad

Communique India provided Ink In Caps the mandate to craft an interactive tech experience for the Google For India 2023, Google's flagship event exhibiting the company's latest innovations, featuring Pixel phones, the groundbreaking Project Green Light initiative, AI-generated systems for Wordle, and an extensive AI tech stack tailored for enterprises and businesses.

the project

Successfully provided a comprehensive understanding of the project through interactive tech

user experience

Experienced by 500+ attendees

Project Green Light

Project Green Light, a Google Research initiative, harmonizes Google Maps and AI to identify the most eco-friendly routes. This visionary solution analyzes traffic patterns, offering recommendations to optimize existing traffic light plans. The ultimate goal is to foster sustainability, reduce fuel consumption, and identify the most efficient routes.

Zebra Crossing Experience

To elucidate the intricacies of Project Green Light, an interactive zebra crossing experience was designed. Users engaged in a three-step journey across the zebra crossing, symbolizing the problem statement, solution, and outcome. Problem Statement: Users stepped on specific lines to unfold different facets of the problem, divided into distinct parts. Solution Stage: The subsequent steps highlighted the proposed solutions, providing a comprehensive understanding of Project Green Light's functionality. Outcome Section: The final leg showcased the positive outcomes, emphasizing sustainability, reduced fuel consumption, and optimized traffic flow.

The Impact and Recognition

The experiential technology garnered acclaim from industry stalwarts and influencers, including the renowned Technical Guruji. Understanding Google's branding guidelines, Ink In Caps successfully connected the narrative, earning appreciation for the setup's creativity and seamless storytelling.

Aesthetic Setup and Technological Implementation

An aesthetically pleasing setup was meticulously crafted, employing Ink In Caps' internal team of IoT engineers. The hardware, content, and overall experience were seamlessly integrated. Plywood buttons embedded in the zebra crossing were equipped with sensors. When pressure was applied, content reflecting the problem, opportunity, and impact was triggered, creating an immersive narrative.

The Final Take

Google For India 2023, facilitated by Communique and Ink In Caps, not only celebrated Google's technological innovations but also spotlighted its commitment to sustainability through Project Green Light. The zebra crossing experience served as a unique and engaging medium, effectively communicating the intricacies of a complex technological initiative to a diverse audience. The event exemplified Google's dedication to fostering innovation and making a positive impact on the environment.