How AI Development Services Enhance Customer Experience

Customer experience is the pillar that all businesses stand on. If your customers don’t have a good experience, your business will fail. That is why it is important for the success of a company that they treat their customers well and ensure they have a good experience.

Where are you more likely to visit again? —a store where the employees greet you warmly and assist you the whole time you’re in the store or a store where the employees are indifferent to your existence and only interact with you when you’re paying at the counter. Most of us would pick the former; assistance from an employee can give the customer a personalised experience that would be much more fulfilling and informative than if they were exploring the store independently. 

But employees can sometimes find it hard to handle a ‘Karen’ as the internet calls them; they can often be unruly and unpredictable. Even for a trained customer service agent, how does one deal with such individuals without burning out your employees? With AI software solutions implemented into your customer experience, the AI would be able to assist your employees in handling unruly customers with relative ease. 

But that isn’t the only way AI software integration would assist in enhancing the customer experience.

An AI would be able to target specific individuals with products it knows they are interested in by analysing customer data, the AI software can give them personalised recommendations, which make the interactions feel tailored to individuals' preferences. It could also give them personalised deals to make the experience feel more personal and make the customer feel like they matter, making the experience more enjoyable too. For example, Spotify curating personalised playlists based on the type of music a user frequently listens to and Starbucks incentivising frequent visits with discounts on a customer’s favourite coffee.

With the help of Ink In Caps, Deloitte developed an AI that would act as an AI sales assistant for the people visiting their experience centre. It was created to showcase how they thought the future of retail would look. The resulting AI assistant blew away all visitors; it had human expressions and spoke naturally; it was even capable of humour and understanding when you’re saying something sarcastically while having a conversation with you. The AI was able to help by suggesting what would look best on you, such as telling you to go with a blue dial customisation on the watch you’ve chosen because it gives off a vibe of authority.

IIC has helped companies like Deloitte create successful and immersive experiences that assist in embedding the brand name into the minds of the customers. If you want more information about the experience we created for Deloitte, you can find that and many more case studies in the ‘Our Works’ section.