AI Experience: The Real Deal

What’s next? Humans are always chasing the next big thrill, waiting to take a leap towards the next step. Upon realizing that traditional forms of marketing like billboards and pamphlets cover one slice of the pie, they wondered what’s next? Venturing into social media they managed to connect better with their consumers but the burning question posed itself again, WHAT’S NEXT? 

AI! With AI driven customer experiences you can hit the sweet spot of engagement with your consumers, reaching new heights you didn’t know existed.

Anything that leverages AI to create an interactive experience for the consumer is an AI consumer experience. Everything from facial recognition, speakers, online retail to chatbots have an element of AI seamlessly integrated in it.  

Consider this simple example. Are you more compelled to try a product when you see its advertisement on a billboard or when your friend recommends it to you? In most cases it’s the latter. This is because an essential element of personalisation is involved in it. 

For Deloitte, we incorporated a Holobox with an AI-Powered Sales Assistant. This in-store AI sales assistant offered personalized product recommendations, customization options and real-time assistance to customers. This AI customer experience increased customer engagement and satisfaction, translating to conversions.

However AI-powered customer experience isn’t just deployed in-store. Marketing campaigns often make smart use of AI to create an interactive experience for the user utilizing their product. Brands have harnessed digitizing interactions by asking consumers to create digital art that incorporates their product using AI programmes. 

Another marketing campaign required consumers to scan a QR code on the product packaging that led them to an exclusive website. Here, upon answering a few questions they received a short, animated movie with their unique story and personalized avatars using AI modules. 

Such AI driven customer experiences not only emotionally resonate with the consumers but also create a lasting impact, which increases both customer interest and loyalty.

According to a study, around 86% of online shoppers are willing to pay more for a smoother, better shopping experience as opposed to one with limited connectivity and assistance. However online retail fails to bridge this very gap.

With V-Retail you can tackle this problem like a superhero! V-Retail is a virtual AI Sales assistant tool that helps you build the fastest link with your consumers. It opens up a kaleidoscope of opportunities, allowing you to connect with your website visitors via real-time chat, voice and video. This allows sales reps to provide potential consumers with  personalized remote support while taking them through their website’s intended user journey.

AI service experiences don’t just elevate user experience but also enhance company understanding ultimately crafting your path to victory. With V-Retail’s AI Analytics one can gain valuable insights about team and team performance helping you make strategic data-driven decisions. 

Hopping on and off of sales calls, sales reps might find it hard to recall minute details of each call and might end up missing clever kernels that could make or break the deal. DataVaults Emotional AI Engine analyzes every input from tone, context, sentiment and language pattern to detect the user’s emotional state. This analysis provides insights to the sales rep which can be effectively used for retargeting opportunities, optimizing lead generation etc. ultimately elevating revenue strategies through emotionally resonant interactions. 

AI’s playground of potential isn’t just limited to retail. The scope of AI driven customer experience is expansive ranging from healthcare to education. 

At Ink In Caps we believe in sailing past the norm and paving your way to triumph. Contact us at