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Viacom 18
In association with Viacom 18, we designed a Metaverse
platform for Dance Deewane Juniors making it India's
first non-fiction show to have its presence in Metaverse.
Web & VR Metaverse Platform
April 2022
The platform was designed to run seamlessly on both Android and iOS. Furthermore, the platform was optimized to its full potential for maximum audience outreach.
The initiative was a huge success as it showed how A-lister celebrities are looking beyond their personas and real-life interactions for their fans to see their avatars in Metaverse.The web version of the metaverse was powered by V-verse, which can handle real-time connections, dynamic updating systems, cloud architecture ERP, and AWS.The entire experience was planned and executed to provide an immersive experience to the DDJ audience, who actively explored the Metaverse platform resulting in 1,00,000 User Interactions. Along with this, 10 Journalist Interviews were successfully conducted with Nora Fatehi in Metaverse.
Solution
01
A Chain of Interactions
The interactive Metaverse experience encompassed a series
of interactions. The stage of the show was recreated and a
grand stage reveal along with the teaser launch was done
in Metaverse. The audience could explore what goes Behind
the Stages in the Dance Deewane sets. Our team examined
the on-site stage, proportions, and surroundings in 3D
with space photogrammetry to select a metaverse structure.
02
Nora Fatehi x Paparazzis in Metaverse
A life-like Avatar of Nora Fatehi was made to facilitate a
Press Conference in Metaverse.The project came with
significant challenges, including designing a highly
realistic avatar of Nora Fatehi that resembled her
emotions, voice, and physical attributes. We also had to
invite audiences to a calendarized event format to reveal
the stage in Metaverse on a specific date, along with the
teaser and first episode of the show.
Solution
Solution
03
Gamification for Audience Engagement
To make the platform more interactive, we incorporated a
dance floor with multiple tunes and interactions like
gamification and photo booths. We also included a section
for dance with masters, which required us to dynamically
update content from time to time.Additionally, the first
episode of the show was live-streamed in the Verse.
