Unveiling the comfort of Hycross through VR

client

Toyota, CAB Experiences

solution

Virtual Reality

Toyota, one of the World’s leading manufacturers of high-quality and high-value cars, aimed to spawn an exceedingly interactive experience for the launch of its game-changing car, Innova Hycross.

In collaboration with CAB Experiences, we designed a Comfort Zone for Toyota’s launch event as a part of the multiple zones that were set up depicting the foundations and essential aspects of Toyota’s new car.

Introducing the Comfort Zone

While the car is a smart hybrid, Comfort remained a fundamental facet for Innova, hence Comfort Zone was one of the most significant spots in the event.

Going Beyond the Usual

We elevated the usual 360-degree video content used in Virtual Reality experiences, to create a remarkable 3D environment with a 6-axis motion tracking system, providing the users an actual feel of sitting inside the Innova car and experiencing its luxury and comfort. To intensify the experience, we incorporated an exquisite symphony of a time-lapse of the galaxy show, visible as the users looked out of the car window.

The Ultimate Experience

The 3D VR experience was impeccably immersive, with a to-scale model accurately designed to match the car’s dimensions, along with a photorealistic environment. To make the user feel congenial within the 60 seconds of the VR experience, a fusion of appropriate music and visuals was used to create a high-flying endeavor. Toyota's Comfort Zone in the launch event was a massive success, and the virtual reality experience served as the icing on the cake.