The VR and Robotic Arm at Bharat Mobility Expo

client

Maruti

solution

Robotic arm, VR

Bharat Mobility Expo showcased cutting-edge technologies and innovations in the automotive industry, featuring advancements in electric vehicles, autonomous driving, and urban mobility solutions. Maruti, a key player in the automotive sector, collaborated with Communique and our team to unveil its forward-looking technologies to a wide audience.

A Journey Beyond Expectations

Over 5000 views and numerous experiences throughout.

Objective

Maruti aimed to showcase its future-focused technologies - Advanced Driver-Assistance System (ADAS) and Vehicle-to-Everything (V2X) features - at the Bharat Mobility Expo. The objective was to demonstrate these features in an engaging and immersive manner, highlighting their capabilities and benefits to attendees.

Implementation

We devised two experiential installations to showcase Maruti's ADAS V2X, All-gripped, and off-roading features. For ADAS, we created a virtual reality (VR) experience, allowing users to explore the system's functionalities in a futuristic city environment. Meanwhile, V2X features were demonstrated using a robotic arm synced with interactive content, showcasing real-life scenarios and their solutions.

Technological ASPECT

In the VR station, we developed a stylized 3D cityscape with neon-filled streets with sci-fi themes to represent the ADAS features. A VR Sci-fi theme video guided users through various scenarios, demonstrating how the technology enhances safety and convenience while driving. The main highlight of the event “Robotic arm” installation featured a to-scale model of a car, controlled wirelessly through an iPad. Interactive content showcased V2X functionalities, synchronized with the arm's movements. Real-life scenarios were depicted to illustrate how Maruti's vehicles interact with other vehicles and infrastructure, enhancing safety and efficiency on the road.

Result

Both installations garnered significant attention, with over 5000 views and numerous VR experiences. The VR station and robotic arm installation collectively attracted many attendees, effectively showcasing Maruti's advanced technologies and leaving a lasting impression on the audience.