the Debut of Indian Dance Reality Show in Metaverse

client

Network 18, TSBI

solution

Web & VR Metaverse Platform

In association with Viacom 18, we designed a Metaverse platform for Dance Deewane Juniors making it India's first non-fiction show to have its presence in Metaverse.

more than

1,00,000 user interactions

interview conducted in metaverse

10 Journalist Interviews conducted with Nora Fatehi in metaverse

A Chain of Interactions

The interactive Metaverse experience encompassed a series of interactions. The stage of the show was recreated and a grand stage reveal along with the teaser launch was done in Metaverse. The audience could explore what goes Behind the Stages in the Dance Deewane sets. Our team examined the on-site stage, proportions, and surroundings in 3D with space photogrammetry to select a metaverse structure.

Nora Fatehi x Paparazzis in Metaverse

A life-like Avatar of Nora Fatehi was made to facilitate a Press Conference in Metaverse. The project came with significant challenges, including designing a highly realistic avatar of Nora Fatehi that resembled her emotions, voice, and physical attributes. We also had to invite audiences to a calendarized event format to reveal the stage in Metaverse on a specific date, along with the teaser and first episode of the show.

Gamification for Audience Engagement

To make the platform more interactive, we incorporated a dance floor with multiple tunes and interactions like gamification and photo booths. We also included a section for dance with masters, which required us to dynamically update content from time to time. Additionally, the first episode of the show was live-streamed in the Verse.

Steps for Better Outreach

The platform was designed to run seamlessly on both Android and iOS. Furthermore, the platform was optimized to its full potential for maximum audience outreach

The outcome

The initiative was a huge success as it showed how A-lister celebrities are looking beyond their personas and real-life interactions for their fans to see their avatars in Metaverse. The web version of the metaverse was powered by V-verse, which can handle real-time connections, dynamic updating systems, cloud architecture ERP, and AWS. The entire experience was planned and executed to provide an immersive experience to the DDJ audience, who actively explored the Metaverse platform resulting in 1,00,000 User Interactions. Along with this, 10 Journalist Interviews were successfully conducted with Nora Fatehi in Metaverse.