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Star Plus AR
Star Plus approached Ink In Caps as they wanted to promote
a remake of their show Kasautii Zindagi Kay with a whole
new cast. As this shows last rendition was on air for 8
years it had to be a spectacle. They wanted their iconic
rose petals and red cloth (dupatta) to be in the mix. It
had to be an experience that would encapsulate the
audience and make them wanting more. As well as cause a
stir on the internet and be buzzworthy as well. Star TV
wanted an immersive experience that would excite their
fans of the show. So much so that they couldn’t wait any
longer for the remake to start!
Augmented Reality Experience
September 2018
The challenge in hand for us was to make the launch captivating for a product that was already so compelling that too when most people are staying indoors.
Star Plus approached Ink In Caps as they wanted to promote a remake of their show Kasautii Zindagi Kay with a whole new cast. As this shows last rendition was on air for 8 years it had to be a spectacle.
Solution
01
Augmented Reality Experience
So we came up with a Dynamic Augmented Reality Experience
not like the norm which is Static Augmented Reality. We
pushed the boundaries and created the first of its kind in
India and that was an Interactive Dynamic Augmented
Reality Experience.
