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Star Plus AR
Star Plus approached Ink In Caps as they wanted to promote a remake of their show Kasautii Zindagi Kay with a whole new cast. As this shows last rendition was on air for 8 years it had to be a spectacle. They wanted their iconic rose petals and red cloth (dupatta) to be in the mix. It had to be an experience that would encapsulate the audience and make them wanting more. As well as cause a stir on the internet and be buzzworthy as well. Star TV wanted an immersive experience that would excite their fans of the show. So much so that they couldn’t wait any longer for the remake to start!

Augmented Reality Experience

September 2018

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Solution
01
Augmented Reality Experience
So we came up with a Dynamic Augmented Reality Experience not like the norm which is Static Augmented Reality. We pushed the boundaries and created the first of its kind in India and that was an Interactive Dynamic Augmented Reality Experience.
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