Rustomjee Group
Immersive Experience Center
Rustomjee, established builders in Mumbai since 1995, continues to set new benchmarks in the city's luxury residential market with their latest development targeting discerning buyers seeking premium sea-facing properties in established neighborhoods.
For their flagship Rustomjee 180 Bay View project in Matunga, featuring exclusive residences with Arabian Sea views and premium amenities, they partnered with V-Estate to revolutionize their sales approach.
They elevated their pre-sales strategy by creating an immersive experience center that transforms how prospects engage with luxury properties before construction completion.
Redefining Real Estate Leadership Through Digital Experiences
Rustomjee Group established market leadership by completely redefining the real estate sales journey through cutting-edge digital experiences.
Moving beyond conventional sales methods, they envisioned a revolutionary approach for Rustomjee 180 Bay View that would
Market Leadership Through Digital Experiences:
Position Rustomjee as the pioneer in immersive real estate experiences in Mumbai's luxury segment Completely depart from traditional static brochures, floor plans, and sample flat visits 4 micro-interactive digital experience storytelling zones for 100% communication. Establish a new industry benchmark for pre-construction sales engagement
Unreal Engine 5.0 + Atmospheric Sounds:
Deploy V-Estate's technically advanced software powered by Unreal Engine 5.0 for photorealistic visualizations Create flawless customer journeys with atmospheric soundscapes and dynamic lighting Capture mesmerizing sea views specifically tailored for 2BHK and 3BHK unit perspectives Enable real-time interactive exploration replacing all conventional presentation methods
Seamless User Experience:
Transform user experience beyond blueprints, allowing physical and emotional connection with future homes Make every visit a complete sensorial preview boosting customer trust, clarity, and aspiration. Create pre-sales experiences as aspirational and memorable as the final product itself
Integration of 4 Advanced Interactive Digital Microzones
V-Estate architect-ed a proprietary four-zone digital experience that fundamentally redefined real estate sales methodology for Rustomjee 180 Bay View This strategic implementation leveraged advanced LED visualizations, IoT integration, and data-driven customer experience optimization The proprietary system created unprecedented industry standards for customer engagement
ZONE 1: IoT-Integrated Scale Model + Curved LED—"The Project Grandeur"
Technical Specifications: Display: 20 ft × 10 ft curved LED panel
Resolution: 2.0 PP ratio
Integration: Real-time synchronized IoT architectural scale model
Control: ipad 11 pro
Strategic Function:
The project's grandeur and architectural positioning are effectively showcased through panoramic visualization, providing detailed perspectives on building elevations, location advantages, and views.
The core is high-definition, real-time synchronization between a curved LED panel and an IoT-integrated physical scale model. This entire interactive experience can be seamlessly controlled via an iPad 11 Pro.
This allowed a potential segment of ultra-premium buyers to visualize the project's planning, final appearance, and the views they would enjoy from their apartments.
ZONE 2: Lifestyle Amenity Experience—"Living the Dream"
Technical Inspection
Display: L-shaped LED wall configuration
Dimensions: 36 ft × 10 ft
Resolution: 1.8 PP ratio, 4K resolution
Experience: 1:1 scale immersive amenity visualization Control: ipad 11 pro
Strategic Function:
Transforms product awareness into lifestyle aspiration through multi-dimensional storytelling of premium amenities—fitness centers, landscaped gardens, recreational spaces—building emotional investment through experiential immersion.
ZONE 3: The USP—Panoramic Window View—“Apartment Aspiration & Emotional Connection”
Technical Specifications:
Display: Massive LED panel array
Dimensions: 42 ft × 10 ft
Capability: Dynamic natural lighting transitions (dawn-to-dusk cycles)
Focus: Authentic sea-facing apartment view simulation Control: ipad 11 pro
Strategic Function:
Creates emotional pinnacle experience affecting the mood of the flat through authentic environmental simulation, demonstrating spatial perception enhancement across varying light conditions to transform prospects into emotionally invested buyers.
ZONE 4: Smart Consultation Suite—"Immersive Sales Journey Closure”
Technical Inspection
System: Advanced 55" touchscreen interactive platform
Capability: Multi-wing building visualization from a single- unit perspective
Innovation: 80% departure from traditional consultation methods
Integration: Real-time exploration across four critical dimensions
Control: ipad 11 pro
Advanced Visualization Capabilities:
Comprehensive Site Planning: Wing-wise navigation and connectivity mapping
Experiential Amenity Walkthroughs: Floor-specific access and integration
Personalized Interior Configurations: Complete available interior layout of the flats for sale Neighborhood
Lifestyle Integration: Complete location and surrounding lifestyle journey
Facilitated 700+ personalized demos:
Within the first month, transforming visitor engagement into immersive, interactive experiences.
Reduced physical brochure distribution by 75%
Eliminating dependency on traditional static methods like physical brochures, static floor plans, and sample flat visits.
Subsidiary Cost Reduction:
Reduced operational costs through a digital-first sales approach.
Increased buyer confidence and transparency:
The experience center is a key differentiator in customer decision-making.
74% RETENTION RATE
The customer retention rate increased to 74%, significantly higher than the industry average of 45-50%.
50+ MIN AVERAGE ENGAGEMENT
Average engagement time increased from 20 to 50 minutes, surpassing the luxury project norms, driven by engaging, interactive journeys.
100% 4BHK SOLD DIGITALLY
All 4BHK units were sold via virtual walkthroughs and interactive tools attributed to the virtual showcasing capacities of V-Estate.
MULTICHANNEL MARKETING LEVERAGE
Interactive visuals and renders were repurposed for news publications and digital brochures, extending marketing reach and impact.
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