GET IN TOUCH
mask
rudra
mouse-scroll-black

Scroll to explore

Disney+Hotstar

In Collaboration with Disney+Hotstar, we created India’s first Metaverse experience owing to the launch of Ajay Devgn’s OTT debut- Rudra. Since it was the year’s biggest release featuring Ajay Devgn, Hotstar wanted to make it lofty.

Web & VR Metaverse Platform

February 2022

rudra
Solution
01
Real-time Engagement
The big idea was to devise an experience that encompasses real-time media engagement with the cast virtually which had never been done before. A live Press Conference between Ajay Devgn and Media representatives was organized in the Metaverse.
rudra
rudra
02
Life - like Avatar
A photorealistic 3D avatar of Ajay Devgn was made along with the avatars of the Media Representatives.
Solution
Solution
03
Immersive Environment
The Web & VR version of the Metaverse platform was conspicuously designed with various touchpoints for the audience to explore the World of Rudra. To put forward a more realistic look and feel,every single element of Rudra’s main set was replicated in the 3D environment. The high point was that the set of Rudra was in a circular format which was best suited for the VR experience, by virtue of the 10 ft area limitation that exists in the Six Degrees of Freedom. Measurements of the physical set of Rudra were done followed by multiple checks to ensure that the user could comfortably enjoy the interactions.Once these calibrations were nailed down, we dashed ahead with the set development in Metaverse.
rudra