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Protean — Interactive Experience Centre
PROTEAN
Interactive Experience Centre
Introduction
India’s Digital Public Infrastructure powers billions of daily interactions, from identity and taxation to education, payments, and citizen services. At the core of this ecosystem is Protean eGov Technologies, enabling secure, large scale systems that operate nationwide yet remain largely unseen.
As Protean’s footprint expanded across age groups, geographies, and industries, a critical gap emerged. While the infrastructure scaled rapidly, its visibility did not. Complex architectures, layered data flows, and deeply embedded integrations made it difficult for stakeholders to accurately perceive Protean’s reach, relevance, and role within India’s digital backbone.
This required a new communication paradigm, one capable of structurally revealing how national scale infrastructure functions, connects, and delivers impact, without relying on conventional explanatory formats.
Objective
Design a permanent, modular Experience Centre that articulates the story, scale, scope, and foundational core of Protean’s Digital Public Infrastructure. The objective was to demonstrate how Protean operates across individual life stages, geographic regions, and industry ecosystems, positioning it as foundational infrastructure built to support billions.
A content first approach defined visitor journeys and narrative structure before technology decisions. Each interaction was engineered to deconstruct complex systems into structured, navigable experiences that accurately convey Protean’s operational depth, interconnectedness, and national significance.
Guided by three principles:
Modern, intuitive interfaces aligned with accessibility and inclusivity
Interactivity integrated with structured storytelling to contextualize data and systems
Modular architecture enabling scalability, evolution, and long term relevance
Our Solution
Experience Architecture
The Experience Centre is designed as a progressive journey, unfolding Protean’s impact layer by layer. Visitors move from personal identity to national scale, from platform capability to collective vision, experiencing how Protean eGov Technologies operates as the invisible infrastructure powering everyday life in India. Each zone builds context, depth, and meaning, culminating in a unified national narrative.
Format: Dial Interface + Gamified Simulation
Scenario-based journeys across payments, taxation, education, healthcare, and social security
Visitors connect modular APIs to construct functional service stacks
Visualization of end-to-end digital process orchestration
Backend infrastructure translated into intuitive, hands-on workflows
Zone 1: A Life-Spanning Impact – Protean Through Every Milestone
This zone introduces Protean through the most relatable lens: human lives. Visitors begin with identity as a starting point and move through a cradle-to-senior journey, understanding how Protean’s systems quietly enable progress across every life stage. The focus is not on products, but on milestones, moments, and continuity.
Format: 6-screen Interactive LEDs
PAN and Aadhaar as foundational identity systems
Education access enabled through Vidyasaarathi and Vidyalakshmi
Financial and professional enablement via TIN Centres, eKYC, and eSignPro
Everyday commerce supported through ONDC-enabled digital networks
Long-term financial security through NPS and APY
Interactive narratives and testimonials that humanize each milestone
Zone 2: Mapping Impact – Protean’s Reach Across India
From individual lives, the story expands to the scale of the nation. This zone visualizes Protean’s presence across India, transforming large datasets into an intuitive, explorable landscape. Visitors see how millions of individual interactions aggregate into a truly nationwide infrastructure.
Format: Interactive Projection Wall + iPad Controller
Live India map showcasing PAN, TIN, and service penetration
Demographic and usage-based impact metrics across regions
PIN-code-based TIN Centre locator
Dynamic data responses linked to services explored in Zone 1
Live polls and visitor inputs reflected in real time
Zone 3: The Power of Protean RISE – A Gamified Innovation Experience
This zone shifts the focus to capability and orchestration. Here, Protean’s RISE platform is revealed as the engine enabling cross-industry digital transformation. Through hands-on interaction, visitors experience how modular microservices and APIs come together to power complex, end-to-end systems.
Format: Dial Interface+ Gamified Simulation
Scenario-based journeys across payments, taxation, education, healthcare, and social security
Visitors connect modular APIs to construct functional service stacks
Visualization of end-to-end digital process orchestration
Backend infrastructure translated into intuitive, hands-on workflows
Zone 4: The Protean Story– A Cinematic Impact Narrative
This zone represents the culmination of the entire experience. After understanding identity, geography, and technology, visitors are invited to step back and see the bigger picture — how millions of individual interactions come together to form a single, resilient digital backbone for the nation.
Format: Immersive LED Theatre + Cinematic AV Showcase
A vision-led narrative anchored by
Protean’s MD Suresh Sethi
, outlining Protean’s long-term role in building trust, inclusion, and scale within India’s Digital Public Infrastructure
Leadership perspectives that translate systems and platforms into real-world outcomes for citizens, enterprises, and public institutions
Cinematic storytelling that weaves together human stories, national scale data, and platform capability
Motion graphics and large-format visuals that connect people, geographies, and industries into one cohesive ecosystem
A closing narrative that positions Protean not as a service provider, but as foundational infrastructure built to support a billion-plus lives
Digital Journey Layer —Beyond the Physical Experience
The experience does not end at the exit. A connected digital layer ensures continuity, personalization, and recall beyond the physical space, extending Protean’s story into the visitor’s everyday digital world.
Format: QR-Enabled Web Portal + PVC ID Card with AR Integration
QR-based visitor registration and guided onboarding
Tracking of movement and time spent across zones
Contextual insights and content delivered in real time
Personalized summaries and resource links at journey completion
Printed PVC ID card with a unique AR marker
AR scan reactivates Protean’s ecosystem post-visit
OUTCOME
Data & Visualization
Disparate Excel datasets normalized into a structured, taggable system.
Aggregated datasets visualized where live APIs were restricted.
All derived metrics clearly documented within the experience.
Backend & Infrastructure
Hosted on client-controlled Protean servers due to security requirements.
Socket-based real-time synchronization across screens and devices.
Offline and low-bandwidth logic ensured uninterrupted interactions.
Innovation & Experiments
Transparent data storytelling using derived micro-metrics.
Cross-zone interaction logic allowing selections in one zone to influence another.
Physical-to-digital retention via AR-enabled PVC cards.
Modular system design enabling future content updates without hardware rework.
Technical Implementation
Data & Visualization
Disparate Excel datasets normalized into a structured, taggable system.
Aggregated datasets visualized where live APIs were restricted.
All derived metrics clearly documented within the experience.
Backend & Infrastructure
Hosted on client-controlled Protean servers due to security requirements.
Socket-based real-time synchronization across screens and devices.
Offline and low-bandwidth logic ensured uninterrupted interactions.
Hardware Integration
Multi-screen LED wall
Blended projector surface
iPad controllers and haptic dial
PVC printer with AR pipeline integration
Zone-optimized audio system
Impact & Strategic Value
While visitor analytics will be captured post-launch, the Experience Centre has already delivered strategic outcomes:
A content-driven framework that humanizes DPI services.
A modular, future-ready architecture supporting evolving services.
A clear, demoable platform for enterprise and government stakeholders to understand Protean's role across industries and life stages.
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