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Real-time I Gesture Recognition
April 2022
Nautica wanted to create a hype across the state and create Brand awareness amongst its target audience for its first-ever store launch in Goa.With the zeal to burn the candles at both ends, Ink In Caps ideated a gamified user journey engulfing Digital surfing experience using multi-play gesture recognition technology.On the successful execution of the event in Goa, the experience was recreated in 8 new locations.
For far-reaching social media outreach, the reactions of the users were captured in real time and fun GIFs were created which the users could share on their Social Media handles by scanning a QR code.To increase social media outreach,Ink In Caps captured users' reactions in real-time and created fun GIFs that users could share on their social media handles by scanning a QR code
The enthralling installation witnessed 500000+ interactions which had an occupancy rate higher than 90%.The users resonated so well with the campaign in Goa that it was replicated in Mumbai, Pune, Bangalore, Lucknow, and Delhi. More than 10000 Coupons were distributed which eventually added to increasing the store footfall by 250%.A huge buzz was created nationwide and over 50 influencers rejoiced at the immersive