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Myntra & Nautica

For the Leading Global Lifestyle Brand, “Nautica”, we designed a gamified user experience inspired by their theme ‘Joy of Water’. Nautica, a Myntra collaboration, was vying to open their offline store fortifying their presence, and launching their brand in Goa

Real-time I Gesture Recognition

April 2022

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Solution
01
Creating Brand Awareness while Surfing the Waves
Nautica wanted to create a hype across the state and create Brand awareness amongst its target audience for its first-ever store launch in Goa. With the zeal to burn the candles at both ends, Ink In Caps ideated a gamified user journey engulfing Digital surfing experience using multi-play gesture recognition technology.On the successful execution of the event in Goa, the experience was recreated in 8 new locations.
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myntra-nautica
02
A Gesture Recognition based Game
The objective of the game was to provide a realistic look and feel of surfing to the users like they were right there in the middle of the waves.We built an interactive surfing board with a screen that depicted waves, and motion sensors were attached to discern the player's movements which were then replicated by the avatars in the game. The entire campaign was designed by amalgamating multiple human senses. The custom-built surfing board was calibrated to capture the users’ gestures which used the sense of touch.To accentuate the experience, we tapped into the next human sense, which was basically what fell in the users’ ears. Along with the visually enticing 3D Graphics clicking the users’ sight, the sound of the waves that correlated with the ambience was put in place.
Solution
Solution
03
Gratify to Intensify
The game was designed to be played in a multi-player model and users could challenge their friends for a surfing face-off. The winner from each duel got redeemable Nautica store vouchers, which boosted the users to try their legs on the Surfing experience.
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