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Maruti
Together with Maruti & Communique, we carried through
an immersive Project Mapping and VR experience with a
mandate to provide advanced tech solutions.
Projection Mapping I Virtual Reality
February 2023
Developing a custom-software to process dominant colors within one second was a challenge. The software had to handle 4 screens, out of which one screen was to display the output in the kiosk and three screens were linked to large projectors of 20000 units each.The software with the projectors had in-built features to adjust, scale, resize, and warp the content on the car. The software was built to accentuate an immersive and multisensory user experience.
Together with Maruti & Communique, we carried through an immersive Project Mapping and VR experience with a mandate to provide advanced tech solutions.
We made an immersive virtual test drive experience in a futuristic city made from scratch. All the details of the car along with its latest features were scrupulously engraved in the user experience. The setup was designed to facilitate 10 people experiencing the immersive VR experience at a time.
For Maruti’s car Celerio, we made an interactive projection mapping software.The experience was built with a hyper-personalized episode for the users by painting the car in the same color as their outfit. A stall was set up with a screen and camera to capture the images of the fans. The software then picked the dominant primary and secondary colors from the outfit of the fans. An animation pattern using those colors was formed and projected on the car. 5 unique animation patterns were made which were immensely interactive and eye-catching.
The initiative turned out to be a huge success with over 5000 interactions within the course of 3 days. Fans were extremely excited to experience the joy ride journey and were left with an indelible impression on their minds.
Solution
01
The Objective
Maruti being the Title Sponsor of Comic Con, wanted to
unveil two of its ultramodern cars- Celerio & Brezza
in front of the Comic Con attendees, who are a perfect fit
for Maruti’s Target Audience.
02
Celebrating The Vibrancy
Comic Con is one of India’s most pre-eminent pop-culture
celebrations where Comic aficionados come dressed in
vibrant dresses for Cosplay to celebrate their
fraternity.The goal that we were aiming at was to exhibit
the car in a highly interactive way that was in line with
the high-spirited aura of the event.
Solution
