Zone 1 - The True Power of the Turbo Boosterjet Engine

The first interaction zone highlighted the Turbo Boosterjet engine. In this zone, the audience could find a car on an LED floor 6m x 6m in size; behind it were L-shaped LED display walls where both the left and right walls were 6m x 3m in size. Beside the car was an IoT-integrated Accelerator Pedal; this is what the audience would interact with. The goal was simple: the audience had to step on the pedal to simulate accelerating the car. The more pressure they applied, the faster it went.

In actuality, the car was in its place, and this is where the IoT systems worked their magic. The pressure on the pedal dictated the fan's speed, which would allow the audience to experience wind on their face. Additionally, the pressure also changed the wind-like effects on the L-shaped LED displays and the floor. Thus, the harder they pushed the pedal, the faster the effects would pass by, and the cityscape and skylines would fade back, giving the effect of driving the car quickly.

Zone 2 - Bringing the Beats to Life

For this zone, Maruti Suzuki's team gave us 9 songs to showcase the car's new music system. We created custom software using Unity that had 4 Visualizer options that could be controlled via an iPad, which was connected to the car through Bluetooth, and had 16 touchpoints. The music was played from the car's speaker.

What made this experience special was that the visualizers were synced with the car's music system and the two LED displays behind the car. This zone also had floor lights and a disco ball that added to the experience. The color of the zone was intended to match the car, which in this case was orange. Thus, the audience could play their favorite music while changing the visualizers to match their preference.