The 100 devices were not only to be synced together but the content had to be put in manually in each of them which was very tedious. A prep zone of around 3000 sq ft was to be set up at the event site for 3 days. Also, the battery life of all the VR devices was 1 hour, and had a window of 3 minutes to charge all the devices each time.To combat all the challenges, we built a mesh network to connect all 100 devices and created multiple consoles to operate them all.The controls were optimized by estimating the number of users and syncing all the devices once so that we could perfectly time the audio on all devices with a 100 ms response time.We also ensured that all the attendees look in the same direction for a unified experience. To provide comfort to users, a screen to calibrate 100 people was made with a 30-second time window.A central console was created to charge all 100 VR devices within 3 minutes, and it was repeated for each user experience.
Every minute detail of the car along with its brand-new features was incorporated into the meticulously designed test drive. The environment was made visually enticing to provide an extremely immersive experience to the attendees. We managed the VR devices out-and-out from the production of the environment to the backstage.
The environment was made visually enticing to provide an extremely immersive experience to the attendees. Every minute detail of the car like the steering wheel, speedometer displays, and wheel movement was precisely synchronized throughout the user experience. We embarked on a photorealistic pipeline and rendered it in 4k and 8k types. It took us 20,000 hours of rendering as each frame took about 4.5 hours. The file size was about 3 TB, making it challenging to process & manage.
We managed the VR devices out-and-out from the production of the environment to the backstage.
The launch happened in 3 phases over the course of 3 days with 100 new users joining the launch every day. The attention span of the users throughout the VR experience was vastly high. 100s of journalists enthusiastically participated in the test drive experience.The virtual test drive experience was perfect for those who were looking to explore the latest features of the Maruti Brezza 2022 in a seamless, immersive, and visually appealing way