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Maruti Suzuki

Together with Maruti and Communique Marketing, we designed a breathtaking experience for the launch of one of their most envisaged cars, the Suzuki Brezza.

Virtual Reality

June 2022

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Solution
01
Physical and Virtual in Harmony
An unprecedented virtual test drive experience was chalked out for the event attendees maneuvering the potential of Virtual Reality. The catch here was that the virtual launch was done in a physical event space with 100 oculus devices synced together for the virtual test drive launch of their latest car Brezza 2022.This was India’s largest event with 100 virtual devices synced together. There were around 300 attendees who participated in the event. 
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maruti-suzuki
02
The Heart of the Experience
The entire experience was scrupulously planned to make the user feel that he is sitting inside the car, driving and exploring its new impressive features. To bring an entrancing experience to the table, we made a 3D environment that encompassed creating a futuristic city, which was metropolitan and had the neon fun element as its core.This ultimate experience which was unparalleled with the set 360-degree VR account left the audience awestruck. The 4-minute video played on the device consisted of a 30-second pretext, 1-minute content showcasing the intricacies and features of the car, and the next 2.5 minutes explaining the facelift features including the changing headlights, and sunroof.
Solution