Engineering JioStar's Immersive Experience at AI Impact Summit

Interactive Rotoscopic Walls

A pair of synchronised LED walls told two complementary stories of the AI-led series Mahabharat.

The Time Travel Wall showed how four real Indian cities, including Delhi, Meerut, Kureskshetra and Varanasi, would have appeared in an earlier era, using AI-generated transformations of present-day cityscapes.

Second, the BTS Wall revealed the actual production process behind four characters, Draupadi, Brahma, Dhritarashtra and Gandhari, from initial sketch to fully realised AI-generated performance with voice-over.

• Both walls ran on a single unified backend, moving in perfect sync, with one wall's transition automatically triggering the corresponding shift on the other.
• A dynamic auto-cycling mode enabled continuous, hands-free operation during high footfall and VIP visits.
• Cities were sequenced for maximum cultural resonance, with Varanasi positioned early in the journey given its religious significance, reflecting a deliberate, strategically mapped visitor experience.

Immersive Room

A 360-degree immersive room that brought stories to life through a three-sided LED environment paired with an LED floor. Custom anamorphic content brought the Chandrayaan launch and moon landing to life, with an AI-led trailer of the Mahabharat series woven into the same immersive space.

• LED specification of approximately 1.9mm pixel pitch on the walls and 3.9mm on the floor, with the floor doubling as part of the visual canvas.
• The sequence carried visitors through countdown, liftoff, stage separation and lunar landing, followed by real celebratory footage from the Chandrayaan series.
• Synchronised lighting, including AI beam lights and a custom-rigged ceiling, was paired with immersive surround sound to heighten cinematic realism.
• Pro Kabaddi League content showcased the league's growing global footprint, run end-to-end as JioStar's own intellectual property.
• All content across the room, Chandrayaan, the Mahabharat trailer and Pro Kabaddi League, was switched through a simple remote-based system.
• The Chandrayaan sequence ran most consistently through the summit and was the most well-received content within the room.

Swipe and Share Kiosk

A dual-screen, swipe-based kiosk, housed in a custom-fabricated body with a primary interaction screen and secondary result display, brought together three distinct AI content creation journeys.

• Make Your Own Story: Visitors selected a genre, chose between two storyline variants, picked a hero character, and watched the narrative unfold across three fragmented AI-generated clips.
• Meme the Moment: a fully in-house built AI tool letting visitors pick a frame from popular JioStar shows like Anupamaa, Laughter Chef or Thukra Ke Mera Pyaar and generate a personalized meme using a text prompt, governed by built-in content guardrails preventing derogatory or brand-inappropriate outputs.
• Match Summary: Visitors selected an iconic cricketing moment and paired it with a commentator of choice and a language, demonstrating personalised, on-demand sports commentar

Commentary Box

A standalone live demo showcased real-time multilingual voice conversion through a simple microphone and screen setup. Commentary spoken into the mic was converted into another language of choice within one to two seconds, offering a direct preview of the fan-facing language innovation JioStar is building for live sports broadcasts.