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FIFA 2022
Ink In Caps partnered with Event Developers to create
multiple interactive user experiences during the 2022 FIFA
World Cup to accentuate the hype of Football Fans
worldwide.
Multi-trigger App I Cheer meter I Real-time I Mega Zoom
November 2022
Along with the incredible tech activations, we also had the mandate to create 64 broadcast-level videos for all 8 stadiums divided into 4 categories, over the course of 10 days. A unique pipeline comprising a mix of 2d and 3d animations was set up for the same.
The compilation of the hardware bundles and prefabrication of each technology was done end-to-end in India without our teams being able to travel to the site for the actual installations.State-of-the-art technologies were used to garland brand experiences that the FIFA fans are going to carry in their minds for aeons to come.
Solution
01
Capturing emotions real-time Mega Zoom
To capture the emotions of the fans in real-time, right
when they were jovial and immersed in the experience, we
designed Mega Zoom, a setup based on the concept of
terapixel images.A sophisticated network of three 4k
camera systems with variable lenses ranging from 18 mm to
600 mm to capture high-quality pictures was put up to
capture the fans in real time. The system’s algorithm
facilitated merging the shots from 3 different cameras
into 1 high-resolution picture which was then converted
into a video and made effortlessly shareable through a
one-tag QR code.The cameras first captured a fan/group of
fans enjoying the match and then zoomed out 100 meters to
capture the ambiance reflecting the presence of the fan in
the high-energy stadium
02
QNB’s on-ground activation
Qatar National Bank was striving to boost the connect with
FIFA fans through an on-ground activation. Hence we
designed an experience to reminisce- The Neymar Challenge.
The activation involved developing a multi-trigger app
system.The entire experience was designed as a journey
with various touchpoints, making the fans feel that they
are the pivot of the experience.Neymar, QNB’s Brand
Ambassador, appeared on a virtual screen and called the
fans to show their wit by taking up an exciting quiz
entailing a series of head-scratching FIFA-related
questions.Fans had to answer the questions that were
flashed on the screen and this was followed by Neymar’s
unique reactions to their performance.After the intriguing
quiz session, the fans got a chance to try a football
dribbling challenge, and the winners were rewarded with
cool merchandise
Solution
Solution
03
Cheering out Loud with Vodafone
FIFA witnesses fans coming in from different countries to
support their favorite teams. Vodafone wanted to plan an
engaging activation that develops a positive bias in the
minds of the fans. To channelise the soaring energies of
the diverse fan group, Vodafone partnered with Event
Developers and Ink In Caps to set up a Cheer Challenge
comprehending the fans of both the competing teams
cheering out loud for 15-20 seconds and the team to cheer
the loudest got free goodies and gratification. What went
behind this enthralling activation, was in-depth hardware
research for microphones that were suitable for high
energy levels. Two extremely powerful microphones were
identified and a custom software was built for inducing
life into this idea.To show the challenge results in
real-time, multiple screens were set up in the activation
area.Advanced Technologies were used to convert the
amplitude of cheers into scores which were used to
determine the Winner.The activity proved to be a massive
hit with ten thousand interactions and a loud energy vibe
which resulted in a very relevant Brand Awareness
initiative for Vodafone.
