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BUILDING THE FIRST EXPERIENTIAL TECH SALES JOURNEY FOR GODREJ PROPERTIES
Godrej Properties
Interactive Zone
Introduction
Godrej is one of India’s most trusted legacy real estate brands. Yet, even for its premium developments, sales communication traditionally relied on MP4 videos and standard AV theatre rooms.
For Godrej Trilogy, Worli, one of its most luxurious projects in South Mumbai, Godrej chose to change this approach. The brand decided to introduce experiential technology into its sales journey for the first time not for novelty, but to clearly demonstrate what sets a Godrej home apart.
We designed and delivered the Fourth Dimension Experience Center, built around two custom experiential technologies:
A Curved Rotoscopic Wall that converts core product features into kinetic, interactive storytelling
An Interactive Touchscreen Wall that visually explains construction quality, materials, and engineering systems
Together, these technologies transformed product assurance into a guided, immersive experience enabling buyers to see, understand, and trust the value behind a Godrej home.
Objective
Redefining Luxury Real Estate Sales Through Experiential Tech
Godrej set out to redefine how luxury real estate is sold by shifting the sales conversation from visual appeal to verifiable product quality and engineering excellence.
Moving beyond traditional AV rooms and MP4 videos, the objective was to introduce experiential technology for the first time into Godrej’s luxury sales journey.
For Godrej Trilogy, the intent was to create a differentiated, ownable experience that clearly communicates why a Godrej home is built better than others.
Seamless Buyer Experience
Transform product explanations into immersive, guided interactions rather than sales-led monologues.
Enable buyers to see, understand, and question construction quality in real time.
Create a sales experience where engineering assurance becomes the primary decision driver, not just aesthetics.
Integration of Two Advanced Experiential Tech
Design and deploy a Curved Rotoscopic Wall to communicate core product USPs through kinetic, sensor-driven storytelling.
Introduce an Interactive Touchscreen Wall to decode build quality, materials, and safety systems through short-form visual explainers.
Architect a single, experiential journey where both technologies work together to support the entire luxury sales process.
Product Leadership Through Experiential Technology
Position Godrej as a pioneer in product-quality-led experiential selling within the luxury residential segment.
Eliminate dependency on static brochures, conventional walkthrough videos, and passive presentations.
Translate complex construction systems and material advantages into clear, interactive buyer-facing narratives.
Establish a new benchmark for trust, transparency, and conviction in luxury home buying.
THE FOURTH DIMENSION - EXPERIENCE STRATEGY
Curved Rotoscopic Wall
Engineering You Can See
We conceptualized and executed The Fourth Dimension Experience Center, a dedicated zone where Godrej’s product USPs are translated into immersive, buyer-driven interaction.
The experience was designed as a single S-shaped journey, divided into two seamlessly connected zones.
Each curve serves a specific storytelling purpose while maintaining one continuous flow.
PRODUCTS COVERED – FOUR GODREJ USPs
Bathroom Waterproofing Tiles Dual layer waterproofing, reinforced RCC walls, and PVC door barriers to prevent seepage migration.
High-Speed Elevators Premium 4 to 7 m/s elevators with multiple lifts ensuring minimal wait time in high rise towers.
Fire Safety & Fire Shafts Fire retardant shaft concrete, bus duct systems, and fire rated doors offering up to 2 hours of protection.
High-Performance Windows Double glazed, lab tested windows with 2.29 KPA wind resistance, 30 dB noise reduction, and UV protection suited for coastal climates.
Interactive Wall
Build Quality Decoded
The Interactive Wall translated Godrej’s construction philosophy into clear buyer facing proof. It addressed common concerns in luxury high rise living.
86 inch Samsung Interactive Touchscreen featuring short looping animated explainers with an average e
ngagement time of 5 minutes.
Each module ran between 30 to 50 seconds, ensuring high retention, clarity, and seamless guided interaction.
Key Build Assurances Communicated
Water Seepage Protection Anti-capillary coatings, waterproof RCC treatment, and precision sealing systems.
Structural Strength & Seismic Safety Primary steel reinforcement and earthquake-compliant structural design.
Electrical & Fire Safety Systems FRLS wiring with high heat resistance and low smoke emission.
Plumbing & Leakage Prevention High-performance CPVC piping engineered for durability.
Crack Prevention & Shock Absorption PU foam application to reduce structural stress and crack formation.
Wind Load & Structural Stability Wind tunnel-tested structural validation by RWDI (global consultant).
Impact
Enabled Godrej’s first fully experiential sales journey, replacing traditional video presentations
Transformed technical product features into interactive, buyer-understandable proof
Shifted buyer conversations from visual appeal to engineering conviction and transparency
Strengthened sales team effectiveness through structured, tech-enabled storytelling
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