Experiencing the Joy of Water

The game was custom-built for Nautica based on its brand guidelines, with the objective of providing a realistic surfing experience, making the users feel  like they were right in the middle of the waves.  We built an interactive surfing board with a screen that depicted waves, and motion sensors were attached to capture the user’s movements which were then replicated by the avatars in the game. The entire campaign was designed by amalgamating multiple human senses. The custom-built surfing board was calibrated to capture the users’ gestures which used the sense of touch.  To accentuate the experience, we tapped into the next human sense, which was basically what fell in the users’ ears. Along with the visually enticing 3D Graphics clicking the users’ sight, the sound of the waves that correlated with the ambience was put in place, making it feel like a real surfing experience.