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dr reddy
The campaign or we better call it a vaccination programme,
‘Good health can’t wait’ aimed at telling people the
working and benefits of the vaccine, busting all myths and
inviting them to be a part of the drive. We on the other
hand aimed on making the whole experience interactive and
worth experiencing.
Projection Mapping and AR FILTER
July 2021
To drive attention to the campaign Engage people with Dr. Reddy's AR filter Educate them about myths and facts
The campaign or we better call it a vaccination programme, ‘Good health can’t wait’ aimed at telling people the working and benefits of the vaccine, busting all myths and inviting them to be a part of the drive.
Solution
01
AR FILTER
The instagram filter asks you to smile if you are
vaccinated and as soon as you do that, it celebrates your
vaccination revealing the filter.
02
experience zone
We designed a marker based augmented reality experience
zone along with an AR filter. The experience zone was in
the form of a long horizontal banner, designed in a way
that it wouldn't fail to catch viewers’ attention.
Solution
