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The campaign or we better call it a vaccination programme, ‘Good health can’t wait’ aimed at telling people the working and benefits of the vaccine, busting all myths and inviting them to be a part of the drive. We on the other hand aimed on making the whole experience interactive and worth experiencing.

Projection Mapping and AR FILTER

July 2021

dr-reddy
Solution
01
AR FILTER
The instagram filter asks you to smile if you are vaccinated and as soon as you do that, it celebrates your vaccination revealing the filter.
dr-reddy
dr-reddy
02
experience zone
We designed a marker based augmented reality experience zone along with an AR filter. The experience zone was in the form of a long horizontal banner, designed in a way that it wouldn't fail to catch viewers’ attention.
Solution
rogh
rogh