Metaverse experience launch of Ajay Devgn’s OTT debut- Rudra
Technology
metaverse

World’s First Press Conference with a Celebrity in Metaverse

client

Disney+ Hotstar

solution

Web & VR Metaverse Platform

Ajay Devgan experience virtual reality headset
Raghav Juyal Using the virtual reality headset controller
 Statergy Work Board
Ajay Devgan experience virtual reality headset
Raghav Juyal Using the virtual reality headset controller
 Statergy Work Board

Real-time Engagement

The big idea was to devise an experience that encompasses real-time media engagement with the cast virtually which had never been done before.

A live Press Conference between Ajay Devgn and Media representatives was organized in the Metaverse.

live Press Conference between Ajay Devgn and Media - Metaverse

Immersive Environment

metaverse press conference work 3D animation Designing Room strategy work board

Life - like Avatar

3D Avatar of Ajay Devgan 3D Avtar Media Representative
pointer

Diving into the Technical Aspect

Since Metaverse was in the infant stage, it lacked the required solid architecture and framework, so we had to custom-build everything. For patching the audio files we made use of our serviceV-Conference which provided high-fidelity audio. A large-scale infrastructure was made for console planning where console setups were done in multiple locations to streamline the user experience making it absolutely seamless. The real-time body movements were being handled on our servers, allowing the users to freely move and explore the verse.  Our plan outline included leveraging VR to connect people from different locations with their avatars in Metaverse while ensuring high voice fidelity transfer and body movement resemblance in real-time to make it ultra-realistic in nature

The upshot

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