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Capgemini
A high-tech Virtual Car Showroom replicating the A-Z
touchpoints of a physical showroom experience was
developed for one of Capgemini’s Partners who deal in
automobile transformations.
Virtual Showroom
Novembar 2020
During the time of the Pandemic, it was not feasible for customers to travel to the Car Showrooms, resulting in showroom experiences becoming obsolete.Hence, India’s IT brain, Capgemini partnered with Ink In Caps to redefine their onboarding experience into a virtual format and revamp their business model.Hence, a high-tech Virtual Car Showroom replicating the A-Z touchpoints of a physical showroom experience was developed, empowering the customers to get the inch-perfect offline experience while sitting in the comfort of their homes.
To incite a seamless aspect, the 3D car configurator was enabled with an AR experience with which the user could configure the car by just scanning a QR code. Users could also get a better understanding of how the car would look in their garage. The configurator was developed to work seamlessly on any device and offer a realistic car experience.
The ease of navigation and the facile availability of the information was kept as the focal point while designing the platform. The details of the car were comprehensively provided as it would be in a physical car showroom. To induce the fun element, a driving mode was enabled.Users could play a mini-game where they took the charge of the driving wheel. Users could contact the Sales Zone for test drives and comprehend insights into the EMI options at hand.
Solution
01
Reimagine A Car Showroom Experience
We aspired to go beyond the traditional websites that are
information-centric, by building a platform that is
immersive and makes people intuitive.We developed a
virtual showroom with 360-degree navigation and
captivating graphics that blew the user’s mind. A center
was created from where objects representing the categories
and subcategories of the website used to emerge.
02
The Identification Phase
We initiated a comprehensive identification phase
recognizing the primary and secondary touchpoints of a
user experience along with identifying how the sales cycle
would be implemented. This was followed by curating an
experience that was visually appealing with extremely
high-quality output.
Solution
Solution
03
Closing The Loop
A seamless journey from Web to Mobile to AR, circling back
to the Web was ingrained. The user journey was
conscientiously split into 4 parts- Reception, Lounge, 3D
Car Configurator, and the Sales Zone. We opted for a
mobile-friendly approach with the ability to display and
function at all touchpoints with ease.
