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Capgemini

A high-tech Virtual Car Showroom replicating the A-Z touchpoints of a physical showroom experience was developed for one of Capgemini’s Partners who deal in automobile transformations.

Virtual Showroom

Novembar 2020

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Solution
01
Reimagine A Car Showroom Experience
We aspired to go beyond the traditional websites that are information-centric, by building a platform that is immersive and makes people intuitive.We developed a virtual showroom with 360-degree navigation and captivating graphics that blew the user’s mind. A center was created from where objects representing the categories and subcategories of the website used to emerge.
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02
The Identification Phase
We initiated a comprehensive identification phase recognizing the primary and secondary touchpoints of a user experience along with identifying how the sales cycle would be implemented. This was followed by curating an experience that was visually appealing with extremely high-quality output.
Solution
Solution
03
Closing The Loop
A seamless journey from Web to Mobile to AR, circling back to the Web was ingrained. The user journey was conscientiously split into 4 parts- Reception, Lounge, 3D Car Configurator, and the Sales Zone. We opted for a mobile-friendly approach with the ability to display and function at all touchpoints with ease.
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