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Ayrton Senna 360
In continuation of the 25th anniversary tributes,
Instituto Ayrton Senna wanted to develop an experience for
Ayrton Senna fans. The Instituto Ayrton Senna is a
Brazilian non-governmental organization, intended to help
create opportunities for human development to young
Brazilians in cooperation with businesses, governments,
municipalities, schools, universities and NGOs.
UI / UX
January 2019
The challenge in hand for us was to make the launch captivating for a product that was already so compelling that too when most people are staying indoors.
In continuation of the 25th anniversary tributes, Instituto Ayrton Senna wanted to develop an experience for Ayrton Senna fans.
Solution
01
INTERACTIVE SOLUTION
We developed an APP and web experience which offers Ayrton
Senna fans a virtual museum and interactive experience of
the racing career of Ayrton Senna.
