Pro Kabaddi League

Kiosks were placed at strategic centers where they were easily accessible to the public along with creating a software to aid motion capturing.The fans replicated the iconic hook step, the technology would capture their movement, measure similarities, and convert it into points. The fans with the highest points won.They could also share a video of this activity instantly on social media.

Kiosks were placed at strategic centers where they were easily accessible to the public along with creating a software to aid gesture recognition.  We undertook comprehensive research about the brand and its brand ambassador, MS Dhoni. As a part of the campaign, Dhoni performed a hook step in all their television commercials. We decided to place the hook step at the core of our ideation.The fans replicated the iconic hook step, the technology would capture their movement, measure similarities, and convert it into points. The fans with the highest points won. A Leaderboard was built to keep a track of the scores for the same. The motion capture sensors were exceedingly accurate with the ability to detect dissimilarities in the hand movement and speed of doing the step. This was a result of extensive hits and trials paired with manual calibrations. Also, an offline sharing mechanism was created where individuals could scan a QR code to play the game.They could also share a video of this activity instantly on social media.

The activity resulted in over 3000 interactions in a single weekend and a huge buzz was created during the Kabaddi playoffs, with a more than 90% occupancy rate. Several former Kabaddi Players who participated in the offline activation were overwhelmed to see the sport returning to their home screens.The LePanga MSDHookStepChallenge was widely shared on Social Media and the activation turned viral on Twitter and Instagram.