For the launch of ONLY’s Spring Summer 2022 Collection, we formulated a Virtual Fashion Show to boost the morale and cultivate enthusiasm in their audience who were pining for newer designs in a troubled environment.
The scale of production was large and the turnaround time was exiguous which meant the processing of 500 shots in VFX in under 10 days. To deliver a very high-quality output, a 6K pipeline was selected, which is rare as the 4K pipeline is preferred in the industry.To manage the 6K pipeline efficiently, new hardware and software solutions were implemented, enabling effective editing and post-processing.The production team and choreographers put their shoulders on the wheel to execute the shoot of 40 garments in 6 hours.The post-production procedure was challenging as we had to incorporate realistic shadows, hairline details, clothing texture, and flow blends in 300 photos.
The show was a huge success and all the invitees meant to attend the show logged in promptly. It was a 3-day event at the Leela Palace - Jaipur that saw a huge turnout including Consumers, Loyalists, and Partners who participated and visualized the required products and were relieved that they did not have to risk travel during the Pandemic.The unique experience of the Virtual Fashion Show also allowed for greater reach and engagement amongst ONLY's target audience, leading it to win the Marketers' Excellence Award (Gold) for the Best Content Marketing Launch.