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Bestseller Group

One of It’s Kind Virtual Fashion Show

Website UI UX I Website Development

February 2021

Only
Solution
01
A Blend of Two Environments
Ideating the fashion show involved a lengthy process, including strategy, conceptualisation, design, and implementation.After studying ONLY’s collection in detail, we designed 2 virtual setups, the Industrial Compound & the New York Brooklyn Bridge, that captured the essence of ONLY’s brand identity.The set-up colors were contrasted with the garments launched to provide a visually appealing experience.
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02
The Plan of Action
The entire project involved blending two environments, the traditional runway with the virtual TV-like experience - which also required a TV-like production process. A chroma shoot of about 3000 sq. ft was built using a green screen to display a rugged background straight out of the pathways of New York. 3D virtual spaces and lighting setups were created in a way that the models could be juxtaposed to the area seamlessly. A ramp walk displaying 40 garments on the models was successfully executed.To provide premium-quality output, we utilized a 6k pipeline with 6 black magic cameras to shoot in raw format. It took us 4 hours to calibrate the camera and lighting. Additionally, a TV console was built to display real-time output.
Solution