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Netflix’s Thriller blockbuster movie Dhamaka released in the year 2021 was Kartik Aryan’s first direct-to-digital premiere. We partnered with Netflix and Creativeland Asia to create an on-ground activation to give the right feelers and yet create a sense of mystery in the minds of the audience.

Offline Activation

June 2022

Netflix
Solution
01
It All Starts with Targeting Right
Netflix has its paramount viewership in the metro cities of Delhi and Mumbai. We mapped out activations in these two cities targeting multiple Prime locations - Phoenix Palladium Mumbai, Phoenix Market City Mumbai, Bandstand Mumbai, DLF Avenue Delhi, and Cyber Hub Delhi. As a result, the required hype was stirred in these cities.
Netflix
Netflix
02
Jump on the OV Van
A deep dive into the movie synopsis unwrapped the key highlight- A Van, which became the pivot of the activation. We replicated and modified the Van into OV Vans in accordance with the Brand guidelines, which were set up in the 5 identified locations in Delhi & Mumbai. We made an interactive gesture-based game owing to the prevailing Covid guidelines. The game entailed recreating a popular news studio Bharosa 24x7 in which Kartik Aryan asked thought-provoking questions to the users, in line with his character in the movie.
Solution
Solution
03
The Mega Surprise
Along with the planned interactions, there awaited a grand surprise for the fans when Kartik Aryan stunned them by paying a surprise visit to the Phoenix Palladium Mall which was followed by an extremely convivial Meet & Greet Session. 
Netflix