We were looking at a pan-India adoption that required supporting all key languages and mobile devices.The platform was made to identify the language automatically based on the area of the device's connection.In terms of UI/UX, the user journey was developed as a single-click process keeping the target audience in mind. The navigation was made utterly simple so that the users could easily return to touchpoints through a single button.The users were taken through a journey engulfing multiple touchpoints while they were assisted throughout the journey for seamless navigation.To support sub-mid-range mobile phones, the platform was created through multiple optimization pipeline resolutions of 240p, 360p, 420p, and 720p. The resolutions switched automatically based on the user experience,
The whole experience was optimized for multi-devices and network conditions so that more farmers could avail the benefits of the platform. To boost engagement, various interactions were placed all over the platform. Every farmer got the opportunity to inaugurate the Krish-e store upon logging in. Various informational videos for educating the farmers including tips and farming insights to enhance the yield were appended to the platform. Additionally, testimonials of farmers sharing their experiences were also entailed to increase the relatability factor for the farmers. Furthermore, a smartphone was given to a lucky farmer as a gratification token.
A detailed analytics system was made to study user behavior and optimize the platform accordingly. We analyzed the user interests, region-wise interaction levels, and identified sections where there was a drop in user engagement across the entire day.
The initiative proved to be a resounding success. The user journey was seamless, and the navigation was simple, making it easy for farmers to connect with the brand. Our gamified approach and attention to detail made the website appealing to the target audience, resulting in an impressive website reach and sustained user engagement, with ten thousand impressions as people are still signing up for it.