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Mahindra

For Mahindra’s digital initiative, Krish-e targeted Indian farmers, we designed and developed an Interactive Website with the clear objective of improving communication with the farmers nationwide.

Website UI UX I Website Development

August 2022

Mahindra
Solution
01
The Gamified Approach
Mahindra wanted to adopt an unconventional approach to communication with the rural population by gamifying the entire user journey. The entire user journey was carefully crafted, keeping in mind the touchpoints that would resonate well with the farmers across India.All services offered by Mahindra namely the initiatives, rental, seed offerings, advisory, and equipment were seamlessly engulfed to create an interactive and gamified user journey that connected with the farmers and related audiences
Mahindra
Mahindra
02
Diversify for Better Outreach
One of the main barriers to communication with the rural population is language. We combatted this challenge by developing a multilingual website to cover the holistic areas of India. An Avatar called Krishika was created to explain the offerings and services of Swaraj and Mahindra Krish-e initiative to the farmers.
Solution
Solution
03
Increasing Accessibility & Engagement
The whole experience was optimized for multi-devices and network conditions so that more farmers could avail the benefits of the platform. To boost engagement, various interactions were placed all over the platform. Every farmer got the opportunity to inaugurate the Krish-e store upon logging in. Various informational videos for educating the farmers including tips and farming insights to enhance the yield were appended to the platform. Additionally, testimonials of farmers sharing their experiences were also entailed to increase the relatability factor for the farmers. Furthermore, a smartphone was given to a lucky farmer as a gratification token.
Mahindra