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LooseFest
Partnering with the UK's first Festival Network site
in Newcastle, LooseFest, we designed a Metaverse Platform
with the grail to create an experience for the LooseFest
attendees that surpassed a usual website experience.
Metaverse Platform
July 2022
Our team had to overcome significant technological challenges to integrate a large region into the metaverse platform in a short period. We had to model 50,000 square meters of space into 50MB. However, we optimized the asset workflow pipeline, resulting in bright and colorful neon-themed formats. We set up a dynamic asset pipeline that loaded assets continually in the background and an efficient LOD system.With these combinations, we delivered an entertaining and detailed experience that showcased the event's details while ensuring a seamless user experience.
Partnering with the UK's first Festival Network site in Newcastle, LooseFest, we designed an immersive Metaverse Platform with the grail to create an experience for the LooseFest attendees that surpassed a usual website experience.
The platform was optimized for functioning seamlessly on both Web and Mobile phones, with multiplayer support and various interactive touchpoints.
An impeccable first-hand experience was provided to the attendees before joining the offline event. All the Brands that were associated with LooseFest were coherently integrated into the platform.The social platform proved to be one of the important aspects in the successful execution of the event comprising 80 music acts with 60,000 music fans.
Solution
01
Gamified User Journey
We got the mandate to build a social platform that
facilitated communication amongst the Loosefest event
attendees, through a gamified experience. For this, an
interactive Metaverse experience was curated. The
attendees could leverage the power of Metaverse to explore
the LooseFest setup and socialize with other attendees
before the event day.
02
Elevate the Event Fun
The platform was developed to promote social interactions
between the attendees so that they could make friends
beforehand and accentuate the fun on the day of the event.
Solution
Solution
03
Hitting the Chords in Metaverse
Our goal was to create a larger-than-life environment by
replicating the entire LooseFest set in 3D space.
Attendees could check all 5 stages, and read about the
artists along with other engaging activities that were
integrated into the platform.Users were given access to a
detailed interactive map with various filters to aid
navigation in the environment so that they could get
familiar with the different sections of the event before
attending it.
