Godrej
Anamorphic Content
Godrej Properties faced a classic real estate challenge: selling a future vision. For their 145-acre Panvel project, buyers weren't just purchasing a home; they were investing in a future of new airports, sea links, and economic hubs. Traditional brochures and sample flats were failing to make this future feel real.
We partnered with Godrej to build a revolutionary sales engine—an amphitheater-style immersive room that transforms buyer imagination into immediate conviction in just three minutes.
The Panvel micro-market is built on promise. Buyers had to connect the dots between a construction site and a future lifestyle defined by massive infrastructure projects.
Failure of Traditional Tools: Brochures couldn't spatialize time and scale
Buyer Uncertainty: Visitors left unsure about commute times, sightlines, and how the "future" would integrate into their "present."
The Conversion Gap: Perception was the problem. If buyers couldn't feel the future, they wouldn't buy it.
We reframed the salesroom as a situational simulator. Instead of a passive pitch, we designed a tightly choreographed 3-minute group experience that proves the vision.
The masterstroke was a proprietary hybrid content engine that blends two powerful technologies:
Photorealistic 2D Walkthroughs to build trust and show tangible finishes.
Anamorphic 3D "Pop-Outs" to make future infrastructure (like the airport and sea link) feel undeniably real and present.
Act 1: The Past (Building Trust)
The journey begins by showcasing Godrej's legacy of delivered projects, establishing immediate trust and credibility.
Act 2: The Present (Building Context)
Visitors see the current state of the under-construction towers, grounding the experience in reality.
Act 3: The Future (Building Conviction)
This is where the magic happens. The room transforms, and buyers experience the future lifestyle:
Anamorphic 3D Moments: The upcoming international airport, trans-harbour link, and film city literally pop out into the room, creating an unforgettable "wow" moment that communicates scale and proximity.
Photoreal Walkthroughs: The experience seamlessly transitions to stunning, production-grade renders of finishes, vantage points, and realistic sightlines.
The "wow" is just the hook. The real business goal is capturing leads. Immediately following the 3-minute immersive primer, the system converts group awe into individual, measurable intent.
Interactive Touch Tables: The main screen syncs with multi-user touch tables, allowing buyers to explore what matters to them.
Personal Scenario Toggles: Visitors can instantly test commute times, toggle sunlight studies, filter amenities, and customize unit layouts.
Mobile Deep-Link: A QR code syncs the session to each visitor's phone, letting them save bookmarks and continue exploring.
CRM Integration: Every tap, saved bookmark, and scenario choice is auto-tagged and pushed directly to the sales CRM for intelligent, prioritized follow-up.
This isn't just a presentation; it's a sales engine. By understanding the market and the buyer's psychology, Godrej Properties created a system that fundamentally changes perception.
Visitors walk out with a level of detailed understanding and conviction that a traditional sales pitch could never achieve. The system successfully compressed credibility, context, and conviction into a single, scalable session, turning "imagined futures" into immediate sales.
5400+ Visitors Processed Per Month
This isn't a niche gimmick. This is a high-volume sales engine, processing over 5,400 visitors monthly and converting mass-market interest into deep, scalable understanding.
15+ Person Capacity Per Session
Ditching fragmented pitches, the high-throughput group sessions align 15+ people at once. This creates a powerful, shared "wow" moment, building collective conviction and streamlining sales.
180 Seconds to Full Conviction
Our hybrid engine condensed the entire narrative: past, present, and future: into a potent 180-second journey. It achieved unprecedented retention, flipping buyer perception from "uncertain" to "convinced."
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