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Adidas
As the Tech Partner for the launch of Adidas’s new Stan
Smith collection, we planned a highly engaging launch
event that emulated the vibe of their collection.
Moderation System
October 2021
As the Tech Partner for the launch of Adidas’s new Stan Smith collection, we planned a highly engaging launch event, comprising an experiential marketing activity that captured the vibe of their collection, leaving the audience stanned.
To further increase engagement, we created a real-time box game through a micro-website, with high engagement rates, which saw thousands of interactions from a sizable walk-in audience.The game comprised a flash announcement to scan a QR code and play the game in the next 5 minutes competing for the top 100 prizes. The top 100 winners of the game were allocated a locker, where they had to redeem the keys, unlock the locker and withdraw their goodies.The game was played in 20 cycles seamlessly creating a lot of excitement and buzz.
The event became a hot potato in a snap. We witnessed 1000s of interactions. Top influencers and celebrities showed up, including Ranveer Singh who arrived to launch the limited edition collection. This game assisted the brand to resonate with its fans who carry the ethos of Adidas.
Solution
01
the experience
Our team leveraged the technology of hula hoops to create
an interactive basketball court that allowed users to sign
up using their phone number and OTP. With a 60-second
shooting window, participants could shoot as many baskets
as possible. The top scorers appeared on a leaderboard,
and those who topped the leaderboard were sent a message.
At the end of the day, the top scorers received massive
prizes.
02
Blowing Life Into Stories
Multiple Experiential Zones were strategically designed
bringing to life the stories behind each of the iconic
sneakers.These zones were handled simultaneously with a
turnaround time of 10 days to set up all the technologies
on the site.
Solution
Solution
03
A Photobooth to Leave the Audience Stanned
A photo booth was set up in which the pictures of the
users were converted into the Stan Smith collection For
this, a custom algorithm was developed that precisely
replicated the Stan Smith collection’s stencil outline
format, converted the photos of users into the Stan Smith
collection on a real-time basis, and printed the same on
merchandise as a takeaway goodie.
