As the Tech Partner for the launch of Adidas’s new Stan Smith collection, we planned a highly engaging launch event, comprising an experiential marketing activity that captured the vibe of their collection, leaving the audience stanned.
To further increase engagement, we created a real-time box game through a micro-website, with high engagement rates, which saw thousands of interactions from a sizable walk-in audience.The game comprised a flash announcement to scan a QR code and play the game in the next 5 minutes competing for the top 100 prizes. The top 100 winners of the game were allocated a locker, where they had to redeem the keys, unlock the locker and withdraw their goodies.The game was played in 20 cycles seamlessly creating a lot of excitement and buzz.
The event became a hot potato in a snap. We witnessed 1000s of interactions. Top influencers and celebrities showed up, including Ranveer Singh who arrived to launch the limited edition collection. This game assisted the brand to resonate with its fans who carry the ethos of Adidas.