INK IN CAPS CREATES HISTORY WITH RUDRA – The Edge of Darkness IN THE METAVERSE INDIA’S FIRST WEB SERIES BREAKS NEW GROUND!

Metaverse Facebook’s futuristic tech is now making waves in India after IIC, an experiential marketing firm in Mumbai, India used the technology to create a new web series named RUDRA, starring Ajay Devgn. The new breakthrough technology was also used to initiate a press conference between the reporters and Devgn who was stationed in another location. Headed by Mr. Manish Kakkar, Technical director and Managing Partner, the entire team of IIC set out to decipher, design and deliver for the FIRST TIME, impeccably created AVATARs of Ajay Devgn, Esha Deol and Rashi Khanna, who are in the lead roles.

There was a flurry of activity at IIC’s studios when the novelty first arrived. The team sat together to brainstorm and exhaustively study the technology before creating life-like Avatars that completely resembled the stars, besides the surrounding environment that perfectly blended the physical with the virtual The highly unique methodology and design process was used by IIC first, to create experiences that are meant to stun the audience. Merging, breaking down and augmenting the physical reality with the digital, IIC allows users to enter and interact with the RUDRAVERSE in various ways. Explaining the entire process Mr. Manish said, “We had to study the synopsis repeatedly, and browse through hundreds of images before we could arrive at what people would really identify with…” It was a trying time for employees who had to scurry through several storyboards, understand the elements that formed the crime drama and then arrive at a concrete framework that would set the stage for RUDRA. “Some of the latest technologies like Blender, Substance Painter and Unity Pipeline were used to optimise the assets and retain the highest quality for the final version of the Meta... “, Mr. Manish commented.

The core interactions were the toughest to create, involving the trailer, behind the scenes, the music, and the history board. Every detail captured with utmost precision, elements were repurposed to fit three-dimensionally to fit into the room. IIC’s Khushboo Jain said, “Our technologists studied several images and videos before they could replicate Ajay Devgn’s avatar..” Four other avatars were created for media personnel who interacted with Devgn in real time on the verse for a round of questioning. It was an overwhelming experience for them too. The team’s relentless hard work and synergy brought to perfection complex multi-user interaction, while also capturing natural body movements which formed the very basis of the experience. The results are magical and unforgettable. Ink In Caps flouts an additional feather in its cap as they become the first technology company to build the Metaverse space for RUDRA – The Edge of Darkness – Releasing 4th March 2022 on Hotstar. Don’t miss it!