How Augmented Reality Is Changing Product Packaging With AR Packaging

AR/VR

Pranay Bhandare

4 min

Nov 12, 2024

The benefits of an essential component of our everyday lives, product packaging are sometimes ignored. In a market with many different items, packaging sometimes lacks effective communication. By turning regular packaging into a platform for customer participation and story development, augmented reality (AR) packaging offers a way to break up the routine of shopping experiences.

Brands may develop appealing items by adding AR technology into consumer goods, turning every box, label, or package into a portal to immersive visual experiences and virtual interactions. By integrating AR technology into consumer items, brands can provide customers with a more enjoyable and engaging shopping experience.

Augmented Reality Product Packaging and the Brands Marketing Strategy

Product packaging plays a crucial role in a brand's marketing strategy and market presence, significantly impacting the corporate entity and the sales it generates.

1. Creating the Product Concept

Augmented reality is a technology that allows brands to incorporate a unique touch into their marketing efforts by allowing customers to visualize their products. By using augmented reality packaging, companies can trigger an AR shopping journey by displaying markers on the product's surface.

This can be used by cosmetic companies to enhance their beauty offerings or furniture brands to offer ready-to-ship products. The inclusion of a QR code or URL on the product allows consumers to explore the product in augmented reality, allowing them to appreciate its aesthetics and functionality. This innovative approach can enhance the appeal of products and enhance marketing efforts.

2. Truly Interactive

A possible approach for marketing strategists to increase consumer interaction is augmented reality packaging. AR can improve product experiences, extend consumer interactions, and boost brand loyalty by adding movies, animations, and elaborate models.

For example, a publishing business or stationery store may include an AR-enhanced gaming experience in their notebooks and pencil holders. By allowing clients to engage in the experience by scanning the goods, this novel strategy departs from conventional virtual showrooms, encouraging repeat purchases and setting the business apart from competitors.

3. Storytelling and Promotion

Using augmented reality packaging, businesses now have a fresh approach to tell their brand's story and provide customers with an immersive digital experience that highlights their key principles, mission, and product line. By using this innovative medium, businesses may increase their promotional benefits by not only showcasing their items to customers but also introducing them to related and complementary products. The development of augmented reality for product packaging also makes 'cross-promotion' possible, enabling businesses to reach a larger audience.

The technology of augmented reality is flexible and may take many different shapes, including decorating product packaging. It includes overlaying digital apparitions on actual locations in order to change how all of them interact and appear.

Augmented reality packaging, in that same vein, can bring various advantages for businesses, such as-

1. 3D View of Products

Customers' understanding of the product and the way it works may be improved through interactive 3D representations of products created using augmented reality packaging for viewing on their smartphones, tablets, and other mobile devices.

2. Interactive Product Experience

Product packaging may benefit from augmented reality technology by promoting interaction and engagement. The packaging is made more engaging and fascinating by allowing customers to access an online game or other immersive experience by scanning a QR code on the product's box. Interactive user instructions contained within the package are another example of this.

3. Customized Shopping

By offering individualized information catered to each customer's interests or needs, augmented reality packaging might improve the buying experiences of customers. Increased connection to the company and its products may result from this, as shown by virtual shopping malls and other situations when businesses expand the range of products they offer.

4. On-demand Demonstrations

Augmented reality may be used to develop interesting product demos that show use and functioning, offering a more informative and engaging method to educating consumers about a product. This is because the presentation makes the audience feel involved and helps them learn the required information.

5. Tracking Customer Behaviors

Packaging with augmented reality (AR) may be used to monitor customer conduct while a transaction is being made. To assess customer engagement as well as time spent interacting with a product's packaging, brands may use augmented reality (AR) applications with trackers.

This information may be utilized to improve the effectiveness of AR apps, draw in additional users, and assess how AR is affecting retail sales. In only a few clicks, augmented reality (AR) can improve the content and engagement of packaging, helping both businesses and brands.

Engage and Inform with AR Product Packaging

A revolutionary idea integrating digital technology with real products is augmented reality for product packaging. For example, QR codes make it possible to use packaging materials other than boxes, ink, wrappers, and labels. We encourage you to explore and set out on an AR adventure as an AR and VR development company, helping your business tell its narrative through products and services.

About the Author

Pranay Bhandare
SEO Executive