Augmented Reality Services-Transforming The Way We Experience The World

AR/VR

Sayonika Paul

5 min

Feb 21, 2026

When L'Oréal Paris rolled out virtual try on using ModiFace, the ambition was not to appear technologically advanced. The business challenge was far more practical. Online customers struggled to choose the right shade, return rates were high, and purchase confidence dropped sharply once buyers left physical stores.

By allowing customers to see products on their own faces in real time, L’Oréal fundamentally changed how decisions were made online. AR users spent more time engaging with products, converted at significantly higher rates, and returned fewer items. Virtual try on became a permanent layer of L’Oréal’s commerce strategy, not a campaign feature.

This is the reality of Augmented Reality services today. They are not experimental technologies or marketing embellishments. They are decision support systems that directly influence revenue, efficiency, and brand trust.

Across industries, AR is reshaping how businesses demonstrate value before customers, partners, or employees commit time or money.

Why Augmented Reality services are gaining enterprise relevance

Most organisations already provide information. What they lack is certainty.

Decision makers increasingly want to validate outcomes rather than interpret promises. Static content relies on imagination. AR removes that dependency by placing digital information directly into real world context.

This ability to visualise before committing is why AR adoption is accelerating across retail, fashion, real estate, manufacturing, and enterprise environments.

The measurable business impact of AR services

Across global deployments, Augmented Reality services are delivering outcomes that matter at leadership level.

• Customers engaging with AR experiences are 2 to 3 times more likely to convert in high consideration categories • Brands report 15 to 30 percent reduction in returns when AR is used for try on and product visualisation • Engagement time increases by 40 to 70 percent, strengthening recall and purchase confidence • Training and onboarding cycles reduce by 25 to 50 percent when AR guided workflows are implemented

These gains improve margins without increasing acquisition spend and compound at scale.

Brand examples that prove AR drives business outcomes

L'Oréal Paris

Solving shade confidence at scale

L’Oréal’s deployment of AR powered virtual try on addressed a long standing ecommerce problem. Customers hesitated to buy cosmetics online due to uncertainty around colour and finish.

Business impact • Higher conversion among AR engaged users • Reduction in shade related returns • Increased dwell time on product pages • AR adopted across multiple brands within the L’Oréal Group

For L’Oréal, AR is now a core commerce capability that improves revenue efficiency.

Gucci

Accelerating purchase decisions without diluting luxury

Gucci introduced AR try ons for footwear and accessories to reduce friction between interest and purchase, particularly when physical trial was not immediately available.

Business impact • Shorter decision cycles for high value products • Higher engagement with key collections • Reinforced premium brand perception through experience led innovation • Direct linkage between AR interaction and checkout

Gucci demonstrates that AR can drive sales velocity while strengthening brand equity.

Myntra

Driving conversion growth in a mobile first market

Myntra operates at massive scale in a market where mobile commerce dominates and returns are costly. By introducing AR based try ons in beauty and select apparel categories, the platform addressed hesitation and expectation mismatch.

Business impact • Reported double digit to two times conversion uplift in AR enabled categories • Improved confidence among first time buyers • Reduced reliance on discounts to close sales • Stronger engagement within app led journeys

Myntra’s success highlights the importance of localisation and contextual relevance in AR deployments.

Warby Parker

Replacing physical trial with digital confidence

Eyewear traditionally depends on in store fitting. Warby Parker challenged this by introducing highly accurate AR virtual try ons that simulate fit, width, and proportion.

Business impact • Higher online conversion in a high hesitation category • Lower return rates compared to ecommerce benchmarks • Reduced dependency on physical stores for initial trial • Scalable digital growth without compromising trust

Warby Parker shows how AR can replace physical trial when experience design prioritises accuracy.

Where AR services deliver the strongest ROI

Augmented Reality services create the most value when applied to moments of uncertainty.

High impact use cases include: • Product evaluation before purchase • Spatial understanding in real estate and infrastructure • Training and execution in complex operational environments • Demonstrating abstract services or future outcomes

In each case, AR reduces ambiguity and accelerates decision making.

The strategic risk of delaying adoption

As more brands embed AR into customer and enterprise journeys, expectations are shifting. Buyers increasingly expect to see before they commit. Employees expect contextual guidance rather than documentation.

Organisations that continue to rely on static communication are introducing friction that competitors are actively removing.

From a leadership perspective, AR is moving from innovation to experience baseline.

How leadership teams should evaluate AR services

Successful AR deployments begin with intent, not technology.

Key considerations include: • Where uncertainty is slowing conversion or decisions • Which categories or processes generate the highest returns or errors • How immersive experiences can connect directly to revenue or efficiency metrics • How AR integrates into existing commerce, CRM, or operational systems

When aligned to business objectives, AR becomes a performance lever rather than a visual layer.

Closing perspective

Augmented Reality services are redefining how people experience products, spaces, and processes before committing resources.

The organisations seeing results are not using AR to impress. They are using it to remove doubt, increase confidence, and improve outcomes.

If your brand still relies on customers or stakeholders to imagine outcomes, you are leaving measurable value on the table.

Get in touch with Ink In Caps to design augmented reality experiences that improve conversion, reduce friction, and deliver measurable business impact.

About the Author

Sayonika Paul
Content Writer