Technology
Immersive showroom

THE IMMERSIVE EXPERIENCE AT WAVES 2025

client

Jio Star

solution

5 immersive experience zones.

Objective

We had an incredible partnership with Jio Star in conceptualizing innovative and immersive experiences for WAVES 2025. This entailed designing installations for the Bharat Pavilion under the Ministry of Broadcasting, underscoring the cultural heritage of India, the theme, ”Kala to Code", and the Jio Pavilion, shaping the brand and corporate narratives of Jio Star and its subsidiary channels. The brief was to highlight how Indian media shapes Indian culture, Jio's broadcasting strength, Star Sports' regional reach, and some impactful stories like the journey of the Pro Kabaddi League and the celebration of Ram Navami.

Bharat Pavilion:

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Infinite Curved LED Anamorphic Wall: A stunning visual installation that told the story of Pro Kabaddi League (PKL) 's 10-year journey using a motion anamorphic illusion and 3d Living experiences.

Hologram Installation:  A customized hologram featuring Amitabh Bachchan narrating stories from the Ram Katha, Ram Chants, and Shlokas directly taken from Jio Hotstar's live broadcast on Ram Navami.

Jio Pavilion:

Client and Audience Attention

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Tech Installations

Instead of merely creating installations, we created five unique experience zones that each combined state-of-the-art technology with gripping stories. Our objective was to engage guests in narratives while utilizing creative design to produce remarkable experiences. Every zone was carefully designed to captivate and engage, from a kinetic LED wall that brought a corporate constellation to life to an immersive hologram representing Indian culture.

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The Functioning

The installations effectively employed a range of state-of-the-art technologies to create an experiential and immersive experience. The Anamorphic Wall employed precise mathematical calculations to create a 3D illusion. The Holobox employed a custom rig with well-calibrated lighting (about 1.5 lakhs units of lights) to display a realistic hologram. The gesture-based table leveraged Leap Motion technology for touchless interaction. The Kinetic LED Wall used the power of independently animated tiles for dynamic graphics, while the C-shaped LED Wall made use of a bespoke massive metal framework and high-resolution LED tiles to create an immersive environment.

Result

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